Valentine’s day is the most romantic day of the year. It adds extra significance to the relationship. It is not only important for the lovebirds but brands also know the value of the whole Valentine’s week because of the business it brings.
With Valentine’s Day just around the corner, Roadster Life Co. has come up with a very creative ad campaign which conveys its message in a very short interval of time.
You might not expect an online fashion brand ad to be romantic but Roadster has pulled it off in style. The commercial features dancing cars with romantic music behind. The ad ends with the text “Here’s to the original outdoor adventure- Happy Valentine’s day”. Roadster is India’s leading online fashion brand focussed on the outdoor lifestyle. Roadster’s stylish collection is a combination of toughness and comfort.

Below you can watch the complete ad:

Adventure lovers have always been the target audience of Roadster and this ad again clarifies the same. This campaign is a perfect example that shows that a good advertisement attracts customers for the creativity and idea, not for the time interval of the ad.

Roadster was launched in December 2012 and it has been endorsed by many big names in Bollywood including Kunal Kapoor and Ranveer Singh. The complete collection of Roadster is available on many popular e-commerce websites like Flipkart and Myntra.
Sponsored by Roadster