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Why Brands Need To Optimise For AI Discovery, Not Just Search

Feature

Why Brands Need To Optimise For AI Discovery, Not Just Search

Go ahead. Open ChatGPT right now. Type: "What's the best in India?" Read the answer carefully. Is your brand there?...

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Why Brands Need To Optimise For AI Discovery, Not Just Search

India’s Got Latent S2 Turns Conventional Distribution On Its Head

Cannes Lions 2026: India’s Shortlist Count Climbs To 18

Feature

Why Brands Need To Optimise For AI Discovery, Not Just Search

Go ahead. Open ChatGPT right now. Type: "What's the best in India?" Read the answer carefully. Is your brand there?...

Read more

Feature

India’s Got Latent S2 Turns Conventional Distribution On Its Head

For years, the streaming business has operated on a simple premise: exclusivity wins. If a platform spends money on a...

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Advertising

Cannes Lions 2026: India’s Shortlist Count Climbs To 18

India's Cannes Lions 2026 shortlist count has risen to 18, with VML's ‘The Slooowest Vending Machine in the World’ for...

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Feature

How Brands Are Recalculating The Risks & Rewards Of Pride Marketing

A few years ago, June meant rainbow logos, Pride-themed campaigns and social media feeds awash with messages of allyship. For...

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Business

Jio Board Approves IPO, DRHP To Be Filed With SEBI Today: Mukesh Ambani

Jio Platforms has approved its Draft Red Herring Prospectus (DRHP) for its proposed initial public offering (IPO), with the filing...

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Latest

Storia, Mrs Bectors Fined Rs 1 Lakh Each As CCPA Cracks Down On ‘100%’ Claims

Marketing

Storia, Mrs Bectors Fined Rs 1 Lakh Each As CCPA Cracks Down On ‘100%’ Claims

The Central Consumer Protection Authority (CCPA) has imposed penalties of ₹1 lakh each on Storia Foods and Beverages and Mrs....

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TAM & VTION Launch CTV Ad Pulse To Track Connected TV Campaign Performance

TAM & VTION Launch CTV Ad Pulse To Track Connected TV Campaign Performance

UCO Bank Names Rajendra Kumar Saboo As Interim MD & CEO

UCO Bank Names Rajendra Kumar Saboo As Interim MD & CEO

Sun Pharma To Acquire 100% Stake In Innovcare Lifesciences For Rs 271.2 Cr

Sun Pharma To Acquire 100% Stake In Innovcare Lifesciences For Rs 271.2 Cr

Emami Elevates Sayuj Jaganathan To Vice President & Business Head

Emami Elevates Sayuj Jaganathan To Vice President & Business Head

HDFC ERGO General Insurance Appoints Maitri Tank As AVP, Digital Business Group

Audi India Launches Integrated Campaign To Showcase Quattro’s Real-World Confidence

‘Artificial’ Shelved By Amazon MGM Following Concerns Over OpenAI Ties: Reports

Darjeeling Consumer Court Orders Amazon, Seller To Pay Rs 4.68 Lakh Over Defective Camera

Amazon MX Player Launches High-Impact Campaign Celebrating Indian Entrepreneurship

N. Murali Takes Charge As Chairman Of The Hindu Group Publishing

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Advertising

TAM & VTION Launch CTV Ad Pulse To Track Connected TV Campaign Performance

Advertising

TAM & VTION Launch CTV Ad Pulse To Track Connected TV Campaign Performance

Audi India Launches Integrated Campaign To Showcase Quattro’s Real-World Confidence

Advertising

Audi India Launches Integrated Campaign To Showcase Quattro’s Real-World Confidence

Amazon MX Player Launches High-Impact Campaign Celebrating Indian Entrepreneurship

Advertising

Amazon MX Player Launches High-Impact Campaign Celebrating Indian Entrepreneurship

Cannes Lions 2026: India's Shortlist Count Climbs To 18

Advertising

Cannes Lions 2026: India’s Shortlist Count Climbs To 18

Marketing

Storia, Mrs Bectors Fined Rs 1 Lakh Each As CCPA Cracks Down On ‘100%’ Claims

Marketing

Storia, Mrs Bectors Fined Rs 1 Lakh Each As CCPA Cracks Down On ‘100%’ Claims

Darjeeling Consumer Court Orders Amazon, Seller To Pay Rs 4.68 Lakh Over Defective Camera

Marketing

Darjeeling Consumer Court Orders Amazon, Seller To Pay Rs 4.68 Lakh Over Defective Camera

How Brands Are Recalculating The Risks & Rewards Of Pride Marketing

Feature

How Brands Are Recalculating The Risks & Rewards Of Pride Marketing

Marketing

Jerai Fitness Onboards Ritu Phogat As Brand Ambassador

Media

‘Artificial’ Shelved By Amazon MGM Following Concerns Over OpenAI Ties: Reports

Media

‘Artificial’ Shelved By Amazon MGM Following Concerns Over OpenAI Ties: Reports

N. Murali Takes Charge As Chairman Of The Hindu Group Publishing

Media

N. Murali Takes Charge As Chairman Of The Hindu Group Publishing

India's Got Latent S2 Turns Conventional Distribution On Its Head

Feature

India’s Got Latent S2 Turns Conventional Distribution On Its Head

Reliance’s Media & Entertainment Business Reports Rs 34,197 Cr Revenue In FY26

Media

Reliance’s Media & Entertainment Business Reports Rs 34,197 Cr Revenue In FY26

Business

UCO Bank Names Rajendra Kumar Saboo As Interim MD & CEO

Business

UCO Bank Names Rajendra Kumar Saboo As Interim MD & CEO

Sun Pharma To Acquire 100% Stake In Innovcare Lifesciences For Rs 271.2 Cr

Business

Sun Pharma To Acquire 100% Stake In Innovcare Lifesciences For Rs 271.2 Cr

Emami Elevates Sayuj Jaganathan To Vice President & Business Head

Business

Emami Elevates Sayuj Jaganathan To Vice President & Business Head

HDFC ERGO General Insurance Appoints Maitri Tank As AVP, Digital Business Group

Business

HDFC ERGO General Insurance Appoints Maitri Tank As AVP, Digital Business Group

What's Buzzing

Samay Raina & Netflix Fuel Buzz Around India's Got Latent 2 Launch

What’s Buzzing

Samay Raina & Netflix Fuel Buzz Around India’s Got Latent 2 Launch

Telegram CEO Pavel Durov Responds To India's Temporary Ban Ahead Of NEET Re-Test

What’s Buzzing

Telegram CEO Pavel Durov Responds To India’s Temporary Ban Ahead Of NEET Re-Test

Fortnightly Social Media Roundup: AI, Creator Monetisation & Safer Experiences Take Centre Stage

What’s Buzzing

Fortnightly Social Media Roundup: AI, Creator Monetisation & Safer Experiences Take Centre Stage

Lionel Messi Partners With OpenAI To Encourage Fan Creativity Through ChatGPT

What’s Buzzing

Lionel Messi Partners With OpenAI To Encourage Fan Creativity Through ChatGPT

Experts Speak

I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Celebrating Women Leaders

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

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