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AI Didn't Change What Agencies Make, It Changed What They're For

Feature

AI Didn’t Change What Agencies Make, It Changed What They’re For

I've largely stopped answering the question of whether AI will replace agencies, not because it doesn't matter, but because it's...

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AI Didn’t Change What Agencies Make, It Changed What They’re For

Spain Wins The FIFA World Cup, Brands Win The Marketing Moment

R K SWAMY Media Appoints Navin Kathuria As President, Vandana Ramkrishna Acharya As EVP

Feature

AI Didn’t Change What Agencies Make, It Changed What They’re For

I've largely stopped answering the question of whether AI will replace agencies, not because it doesn't matter, but because it's...

Read more

Feature

Spain Wins The FIFA World Cup, Brands Win The Marketing Moment

Spain's FIFA World Cup 2026 triumph has spilled far beyond the football pitch, quickly becoming a cultural moment that brands...

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Feature

R K SWAMY Media Appoints Navin Kathuria As President, Vandana Ramkrishna Acharya As EVP

R K SWAMY Media has appointed Navin Kathuria as President and Vandana Ramkrishna Acharya as Executive Vice President to strengthen...

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Celebrating Women Leaders

The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

There is a quiet myth that women must choose between ambition and motherhood, between building a career and building a...

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Feature

Cricket, Reality Shows & Films Dominate India’s OTT Viewing In H1 2026: Ormax StreamView Report

Ormax Media has unveiled the first edition of The India OTT Watchlist (Jan–Jun 2026) alongside the launch of Ormax StreamView...

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Latest

Sharmista Dev Takes Charge As Head Of Growth – East At Saatchi & Saatchi, BBH & Propagate

Advertising

Sharmista Dev Takes Charge As Head Of Growth – East At Saatchi & Saatchi, BBH & Propagate

Sharmista Dev has joined Saatchi & Saatchi, BBH and Propagate as Head of Growth – East, strengthening the agency network's...

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Encompass Names Karan Johar As Brand Ambassador For Stoa Paris

Sachin Chhabra, CFA Institute, Relaxo Footwears, Adani Cement, ACC, Ambuja, Amway India Enterprises, MediaCom, Zenith, DLF, Airtel, LinkedIn

Sachin Chhabra Joins CFA Institute As Senior Marketing Director – India

FSSAI Asks Food Industry To Strengthen Quality & Consumer Transparency

FSSAI Asks Food Industry To Strengthen Quality & Consumer Transparency

FIFA President Gianni Infantino Praises Z's Role In Expanding Football's Reach In India

FIFA President Gianni Infantino Praises Z’s Role In Expanding Football’s Reach In India

Axis Bank Appoints Rajeev Mantri As Chief Financial Officer

Amitabh Bachchan Champions Applied Knowledge in KBC Season 18’s ‘Sochna Padega’ Campaign

Paytm Appoints Arjun Choudhary As Chief Growth Officer

JioStar Reports 14% Revenue Growth in Q1 FY27 As IPL, Entertainment & AI Drive Growth

The New Indian Express Group Elevates Natarajan Viswanathan To VP

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Advertising

Sharmista Dev Takes Charge As Head Of Growth – East At Saatchi & Saatchi, BBH & Propagate

Advertising

Sharmista Dev Takes Charge As Head Of Growth – East At Saatchi & Saatchi, BBH & Propagate

Amitabh Bachchan Champions Applied Knowledge in KBC Season 18's 'Sochna Padega' Campaign

Advertising

Amitabh Bachchan Champions Applied Knowledge in KBC Season 18’s ‘Sochna Padega’ Campaign

Britannia Little Hearts Brings The Korean Heart To Life Through AR-Enabled Print Campaign

Advertising

Britannia Little Hearts Brings The Korean Heart To Life Through AR-Enabled Print Campaign

Weekly Campaign Wrap: Celebrities, Culture & Consumer Connect

Advertising

Weekly Campaign Wrap: Celebrities, Culture & Consumer Connect

Marketing

Marketing

Encompass Names Karan Johar As Brand Ambassador For Stoa Paris

Metro Brands Elevates Meenakshi Samantaray As VP – Sports Marketing & Visual Merchandising

Marketing

Metro Brands Elevates Meenakshi Samantaray As VP – Sports Marketing & Visual Merchandising

Bhaven Bhatt Joins Reliance Industries As President – Corporate Affairs

Marketing

Bhaven Bhatt Joins Reliance Industries As President – Corporate Affairs

Moneka Khurana Elevated As Managing Director At MMA India

Marketing

Moneka Khurana Elevated As Managing Director At MMA India

Media

FSSAI Asks Food Industry To Strengthen Quality & Consumer Transparency

Media

FSSAI Asks Food Industry To Strengthen Quality & Consumer Transparency

FIFA President Gianni Infantino Praises Z's Role In Expanding Football's Reach In India

Media

FIFA President Gianni Infantino Praises Z’s Role In Expanding Football’s Reach In India

R K SWAMY Media Appoints Navin Kathuria As President, Vandana Ramkrishna Acharya As EVP

Feature

R K SWAMY Media Appoints Navin Kathuria As President, Vandana Ramkrishna Acharya As EVP

JioStar Reports 14% Revenue Growth in Q1 FY27 As IPL, Entertainment & AI Drive Growth

Media

JioStar Reports 14% Revenue Growth in Q1 FY27 As IPL, Entertainment & AI Drive Growth

Business

Sachin Chhabra, CFA Institute, Relaxo Footwears, Adani Cement, ACC, Ambuja, Amway India Enterprises, MediaCom, Zenith, DLF, Airtel, LinkedIn

Business

Sachin Chhabra Joins CFA Institute As Senior Marketing Director – India

Axis Bank Appoints Rajeev Mantri As Chief Financial Officer

Business

Axis Bank Appoints Rajeev Mantri As Chief Financial Officer

Paytm Appoints Arjun Choudhary As Chief Growth Officer

Business

Paytm Appoints Arjun Choudhary As Chief Growth Officer

Scan4Health Appoints Abhay Singh Kumpawat As Chief Product & AI Officer

Business

Scan4Health Appoints Abhay Singh Kumpawat As Chief Product & AI Officer

What's Buzzing

Spain Wins The FIFA World Cup, Brands Win The Marketing Moment

Feature

Spain Wins The FIFA World Cup, Brands Win The Marketing Moment

Feature

On Katrina Kaif’s 43rd Birthday, A Look At Her Biggest Brand Endorsements

What’s Buzzing

What @idfcfirststories Says About the Future of Brand Communication

MS Dhoni, Mahendra Singh Dhoni, Dream11, Gulf Oil India, Mastercard, Lay's, Oreo, EMotorad, Netmeds, redBus, McCann Worldgroup, SEVEN, Cars24, Garuda Aerospace, Khatabook, HomeLane, BluSmart, LightFury Games, Shaka Harry, Tagda Raho, Rigi, House of Biryani, Kuku FM, Chennaiyin FC, Ranchi Rays, Dhoni Entertainment, Ziva, Gajraj Rao

What’s Buzzing

More Than Captain Cool: MS Dhoni’s Extraordinary Brand Endorsement Journey At 45

Experts Speak

I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Celebrating Women Leaders

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

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