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The Biggest Problem In Marketing Is Fragmentation, Not Creativity : NYX’s Amit Verma

Feature

The Biggest Problem In Marketing Is Fragmentation, Not Creativity : NYX’s Amit Verma

by Masaba Naqvi

There are days when marketing feels less like a discipline and more like a group project nobody fully volunteered for,...

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The Biggest Problem In Marketing Is Fragmentation, Not Creativity : NYX’s Amit Verma

by Masaba Naqvi

Vietnam’s Green SM Drives Into India With All-Electric Taxi Service In Delhi-NCR

Kwality Wall’s Dairy Shift Exposes A Growing FMCG Blind Spot In India

Feature

The Biggest Problem In Marketing Is Fragmentation, Not Creativity : NYX’s Amit Verma

There are days when marketing feels less like a discipline and more like a group project nobody fully volunteered for,...

Read more

Feature

Vietnam’s Green SM Drives Into India With All-Electric Taxi Service In Delhi-NCR

Vietnam-based Green SM has officially entered the Indian market with the launch of Green SM Limo today, its all-electric taxi...

Read more

Feature

Kwality Wall’s Dairy Shift Exposes A Growing FMCG Blind Spot In India

For decades, Indian consumers have been sold a comforting story. India is a price-sensitive market. India is different. India needs...

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Feature

We Innovate On Functionality, Not Trends: Nidhi Rastogi On UNIQLO India’s Marketing Playbook

UNIQLO arrived in India without fanfare. No celebrity-fronted campaigns, no splashy launches. What it brought instead was a philosophy: LifeWear,...

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Advertising

The Coca-Cola Company Puts Global Media Mandate Under Review; WPP & Publicis In Race

The Coca-Cola Company has launched a global review of its media, data science and technology business, setting up a competition...

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Latest

Anthropic Calls For Global Pause On Frontier AI Development

What’s Buzzing

Anthropic Calls For Global Pause On Frontier AI Development

Artificial intelligence company Anthropic has suggested a global pause on the development of the most powerful AI systems, stating that...

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From McDonald's To Apple: 7 Campaigns That Dominated Conversations This Week

From McDonald’s To Apple: 7 Campaigns That Dominated Conversations This Week

'Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?': The Ad That Cemented Ambuja's Legacy

‘Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?’: The Ad That Cemented Ambuja’s Legacy

Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

boAt Elevates Vedansh Kumar To CMO

Not Just Green Posts: How Brands Show Up For World Environment Day 2026

JioStar Appoints Avinash Jain As Director – Creator Facilitator

Delhi High Court Protects Z’s FIFA World Cup 2026 Rights, Orders Blocking Of Rogue Streaming Sites

JioHotstar Expands Partnership With Magnite For Programmatic Advertising

Alphabet Bets Big On AI With $85Bn Fundraising

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Tata Motors Commercial Vehicles Launches Festive Offers For Ace Pro

Partner

Tata Motors Commercial Vehicles Launches Festive Offers For Ace Pro

October 16, 2025

How Tata Intra Gold Is Driving Festive Prosperity On Wheels

Partner

How Tata Intra Gold Is Driving Festive Prosperity On Wheels

October 10, 2025

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

Advertising

'Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?': The Ad That Cemented Ambuja's Legacy

Advertising

‘Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?’: The Ad That Cemented Ambuja’s Legacy

Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

Advertising

Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

Advertising

Not Just Green Posts: How Brands Show Up For World Environment Day 2026

McDonald’s India (W&S) Launches ‘Let’s Family at McD’ Campaign Ahead Of 30-Year Milestone

Advertising

McDonald’s India (W&S) Launches ‘Let’s Family at McD’ Campaign Ahead Of 30-Year Milestone

Marketing

Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

Marketing

Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

boAt Elevates Vedansh Kumar To CMO

Marketing

boAt Elevates Vedansh Kumar To CMO

The Biggest Problem In Marketing Is Fragmentation, Not Creativity : NYX’s Amit Verma

Feature

The Biggest Problem In Marketing Is Fragmentation, Not Creativity : NYX’s Amit Verma

Imarticus Learning Appoints Rahul Jain As Chief Growth Officer–Enterprise

Marketing

Imarticus Learning Appoints Rahul Jain As Chief Growth Officer–Enterprise

Media

JioStar Appoints Avinash Jain As Director - Creator Facilitator

Media

JioStar Appoints Avinash Jain As Director – Creator Facilitator

Delhi High Court Protects Z’s FIFA World Cup 2026 Rights, Orders Blocking Of Rogue Streaming Sites

Media

Delhi High Court Protects Z’s FIFA World Cup 2026 Rights, Orders Blocking Of Rogue Streaming Sites

JioHotstar Expands Partnership With Magnite For Programmatic Advertising

Media

JioHotstar Expands Partnership With Magnite For Programmatic Advertising

Meta Study Finds 97% Of Indians Watch Videos Daily On Meta Platforms

Media

Meta Study Finds 97% Of Indians Watch Videos Daily On Meta Platforms

Business

Alphabet Bets Big On AI With $85Bn Fundraising

Business

Alphabet Bets Big On AI With $85Bn Fundraising

Ajit Narayanan Joins Angel One As Chief Technology Officer

Business

Ajit Narayanan Joins Angel One As Chief Technology Officer

Bombay Dyeing Names Niraj Kumar As CFO & CRO

Business

Bombay Dyeing Names Niraj Kumar As CFO & CRO

bigbasket Elevates Seshu Kumar Tirumala To COO

Business

bigbasket Elevates Seshu Kumar Tirumala To COO

What's Buzzing

Anthropic Calls For Global Pause On Frontier AI Development

What’s Buzzing

Anthropic Calls For Global Pause On Frontier AI Development

From McDonald's To Apple: 7 Campaigns That Dominated Conversations This Week

What’s Buzzing

From McDonald’s To Apple: 7 Campaigns That Dominated Conversations This Week

Vietnam's Green SM Drives Into India With All-Electric Taxi Service In Delhi-NCR

Feature

Vietnam’s Green SM Drives Into India With All-Electric Taxi Service In Delhi-NCR

Kwality Wall's Dairy Shift Exposes A Growing FMCG Blind Spot In India

Feature

Kwality Wall’s Dairy Shift Exposes A Growing FMCG Blind Spot In India

Experts Speak

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

The Most Powerful Women Leaders Are Those Who Don’t Pretend To Be Someone Else Shailja Joshi

Celebrating Women Leaders

The Most Powerful Women Leaders Are Those Who Don’t Pretend To Be Someone Else: Shailja Joshi

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