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Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

Feature

The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

For decades, the sports industry operated on a simple model: audiences tuned in, leagues grew over time, and fandom passed...

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The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

HiveMinds Wins Integrated Digital Mandate For Dr. Reddy’s OTC & Nutrition Brands

YAAP Appoints Sambit Mohanty As Group Chief Creative Officer

Feature

The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

For decades, the sports industry operated on a simple model: audiences tuned in, leagues grew over time, and fandom passed...

Read more

Advertising

HiveMinds Wins Integrated Digital Mandate For Dr. Reddy’s OTC & Nutrition Brands

HiveMinds has secured the integrated digital marketing mandate for select over-the-counter (OTC) and nutrition brands of Dr. Reddy’s Laboratories. The...

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Advertising

YAAP Appoints Sambit Mohanty As Group Chief Creative Officer

YAAP has appointed Sambit Mohanty as Group Chief Creative Officer, adding the creative industry veteran to its senior leadership team...

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Latest

Harleen Deol, Jonita Gandhi & Masoom Minawala Front Estée Lauder India's Advanced Night Repair Push

Advertising

Harleen Deol, Jonita Gandhi & Masoom Minawala Front Estée Lauder India’s Advanced Night Repair Push

Estée Lauder has launched a new India-focused campaign for its iconic Advanced Night Repair franchise, spotlighting the impact of modern-day...

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MIB Releases Draft Telecommunication Rules 2026 To Consolidate Broadcasting Guidelines

MIB Releases Draft Telecommunication Rules 2026 To Consolidate Broadcasting Guidelines

Anuj Agarwal Returns To Coloplast India As Head Of Marketing

Anuj Agarwal Returns To Coloplast India As Head Of Marketing

DashLoc Partners With Jaquar To Strengthen Digital Discovery & Retail Growth Across India

DashLoc Partners With Jaquar To Strengthen Digital Discovery & Retail Growth Across India

Sharanya Rai Joins Miniture As Head Of Marketing

Sharanya Rai Joins Miniture As Head Of Marketing

Doozy Diamonds Awards SEO Mandate To PROHED

Maggi Issues Statement Rejecting Allegations Of Infestation In Noodles

Trackk Puts Its Founders On The Forefront In Newly Launched Gen Z-Focused Investing Campaign

HELL ENERGY DRINK Unveils HELL ZERO In India; Taps Renuka Singh Thakur As Face Of The Brand

Tenon Group Appoints Sanjay Baweja As Executive Director On Board

Meesho Acquires Kirana Club & Retail Pulse Labs For Rs 202 Cr

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Advertising

Harleen Deol, Jonita Gandhi & Masoom Minawala Front Estée Lauder India's Advanced Night Repair Push

Advertising

Harleen Deol, Jonita Gandhi & Masoom Minawala Front Estée Lauder India’s Advanced Night Repair Push

Doozy Diamonds Awards SEO Mandate To PROHED

Advertising

Doozy Diamonds Awards SEO Mandate To PROHED

HiveMinds Wins Integrated Digital Mandate For Dr. Reddy’s OTC & Nutrition Brands

Advertising

HiveMinds Wins Integrated Digital Mandate For Dr. Reddy’s OTC & Nutrition Brands

YAAP Appoints Sambit Mohanty As Group Chief Creative Officer

Advertising

YAAP Appoints Sambit Mohanty As Group Chief Creative Officer

Marketing

Anuj Agarwal Returns To Coloplast India As Head Of Marketing

Marketing

Anuj Agarwal Returns To Coloplast India As Head Of Marketing

DashLoc Partners With Jaquar To Strengthen Digital Discovery & Retail Growth Across India

Marketing

DashLoc Partners With Jaquar To Strengthen Digital Discovery & Retail Growth Across India

Sharanya Rai Joins Miniture As Head Of Marketing

Marketing

Sharanya Rai Joins Miniture As Head Of Marketing

Maggi Issues Statement Rejecting Allegations Of Infestation In Noodles

Marketing

Maggi Issues Statement Rejecting Allegations Of Infestation In Noodles

Media

MIB Releases Draft Telecommunication Rules 2026 To Consolidate Broadcasting Guidelines

Media

MIB Releases Draft Telecommunication Rules 2026 To Consolidate Broadcasting Guidelines

The UK To Reinforce Tougher Online Safety Rules With Under-16 Social Media Ban

Media

The UK To Reinforce Tougher Online Safety Rules With Under-16 Social Media Ban

YouTube Partners With ICC To Expand Fan Access For ICC Women’s T20 World Cup 2026

Media

YouTube Partners With ICC To Expand Fan Access For ICC Women’s T20 World Cup 2026

Zee Entertainment Restores FIFA Subscription Benefits After Fans Raise Concerns Over Last-Minute Changes

Media

Zee Entertainment Restores FIFA Subscription Benefits After Fans Raise Concerns Over Last-Minute Changes

Business

Business

Tenon Group Appoints Sanjay Baweja As Executive Director On Board

Meesho Acquires Kirana Club & Retail Pulse Labs For Rs 202 Cr

Business

Meesho Acquires Kirana Club & Retail Pulse Labs For Rs 202 Cr

Neeman’s Appoints Anjali Sachdeva As Director Of Buying & Merchandising

Business

Neeman’s Appoints Anjali Sachdeva As Director Of Buying & Merchandising

Nitin Golani Takes Charge As Chief Executive Officer Of UNIVO

Business

Nitin Golani Takes Charge As Chief Executive Officer Of UNIVO

What's Buzzing

Lionel Messi Partners With OpenAI To Encourage Fan Creativity Through ChatGPT

What’s Buzzing

Lionel Messi Partners With OpenAI To Encourage Fan Creativity Through ChatGPT

What’s Buzzing

Virat Kohli Tops Fortune India-Interbrand Celebrity Rankings With Rs 3,542 Crore Brand Value

Anjana Om Kashyap, TV Today File Rs 2 Cr Defamation Suit Against Khan Sir

What’s Buzzing

Anjana Om Kashyap, TV Today File Rs 2 Cr Defamation Suit Against Khan Sir

What’s Buzzing

Shilpa Shetty’s Brand Endorsement Journey At 51: Built On Trust, Fitness & Relatability

Experts Speak

I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Celebrating Women Leaders

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

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