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07 Bollywood Movie Posters That Were As Creative As Their Movie Plot

Rinie Wilson by Rinie Wilson
September 3, 2021
in Misc
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Indian Cinema has given many outstanding feature films to its audience over the years. In the early days, when the source of entertainment was limited, people used to eagerly wait for a new movie to come out.

In fact, many of our parents and grandparents would tell us how they would watch a movie in the theatre more than once.

Due to this excitement, the filmmakers didn’t work much on marketing then. A movie poster used to be more than enough to get the audience talking.

With time, the production houses started taking the marketing part more seriously. This, however, hasn’t diminished the role of a movie poster. It is still one of the first and most important parts of a movie release.

We bring you 7 movie posters that were as creative as their movie plot.

1. Dev.D

Directed by Anurag Kashyap, Dev.D was released in 2009 starring Abhay Deol, Mahie Gill, Kalki Koechlin, and Dibyendu Bhattacharya. It was a modern take on the iconic feature film and novel Devdas.

2. Love Sex Aur Dhokha

Released in 2010, Love Sex Aur Dhoka is a Dibakar Banerjee film starring Nushrat Bharucha, Anshuman Jha, Neha Chauhan, Rajkummar Rao.

3. Kahaani

Kahaani is a 2012 suspense thriller starring Vidya Balan as the protagonist. Kahaani was said to be inspired by the real-life experiences of novelist Advaita Kala’s brief stay in Kolkata.

4. Go Goa Gone

Go Goa Gone is a 2013 Hindi action comedy film starring Saif Ali Khan, Kunal Khemu, Vir Das, Anand Tiwari, and Puja Gupta. It was India’s first-ever Zombie-themed movie.

5. Manto

Manto is a Drama Hindi film starring Nawazuddin Siddiqui, Rasika Dugal, Tahir Raj Bhasin, Nazma Ali Shaikh, and Purab Kohli in the lead. The movie is a biographical account of writer Saadat Hasan Manto’s life during 1940’s India.

6. Phobia

Starring Radhika Apte, Phobia is a 2016 released movie directed by Pavan Kripalani. The movie is about an agoraphobic young woman, traumatized by past events, who finds herself trapped and terrorized in her own home.

7. Andhadhun

Andhadhun, released in 2018, is a Comedy/Crime/Thriller Hindi film starring Ayushmann Khurrana, Tabu, and Radhika Apte in the lead roles, directed by Sriram Raghavan.

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Every marketer talks about building awareness, few have to build it without talking about the product. India's alcobev industry has spent decades navigating that paradox. Direct product advertising isn't permitted, making surrogate advertising only one part of the marketing equation. The bigger challenge has always been earning something no media budget can buy: consumers who become advocates for the brand. For Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, that's the category's biggest truth. “Consumers will always be your biggest advertisers,” she said. It's a philosophy born out of necessity. But it has also shaped how alcobev brands think about marketing itself. “The principles of marketing are the same whether it's personal care, beauty or alcobev. What changes is the complexity.” That complexity, according to Dasgupta, isn't just about navigating regulations. It's about understanding consumers, managing a diverse portfolio, and ensuring brands continue to grow despite having fewer traditional marketing levers than almost any other consumer category. India remains one of the world's most tightly regulated alcohol markets, where brands have to navigate different state regulations, on-trade and off-trade ecosystems, and restrictions on advertising products directly. For marketers, that has meant learning an entirely different language of brand building. Marketing hasn't changed, The rulebook has Dasgupta's own career has prepared her for exactly that. Rather than following a straight path, she has moved across FMCG, health and hygiene, beverages and now alcobev, picking up different lessons along the way. “I think the beauty is that I didn't have a linear career path, and I think it was very deliberate and intentional.” Each company, she said, has added a different layer to her understanding of marketing. “Unilever taught me to be extremely consumer-centric and always keep the consumer at the heart. Reckitt taught me commercial discipline, that marketing needs to lead to commercial and business growth. PepsiCo was about how brands stay relevant in culture.” Bringing those experiences together at Pernod Ricard has reinforced one belief. “The principles of marketing remain the same.” The environment, however, certainly doesn't. While referring to India as one of the markets where alcohol advertising is prohibited, she said, “The regulatory landscape is quite complex. That's the piece that one needs to wrap their minds around as you navigate and ensure that you're able to drive business growth.” That complexity extends well beyond regulation. “At a portfolio level, it's important for us to understand what is delivering the present and what will deliver tomorrow,” she said. “Where is growth coming from today, and where will growth come from in the future?” When consumers become the media channel Perhaps the biggest difference between alcobev and traditional consumer goods lies in how brands create awareness. Unlike an FMCG company, Pernod Ricard cannot advertise its alcohol products directly. “So the disadvantage that we have versus CPG is we cannot advertise products,” Dasgupta said. “We are in compliance with the guidelines that exist today.” Instead, the company builds visibility through compliant brand extensions such as packaged drinking water, while investing in passion points like cricket, music and digital platforms. “For us, the brand extension is a compliant business in itself and we can advertise that. We continue to double down on social, digital and influencer marketing for those businesses.” Furthermore, Dasgupta went on to say, “What we rely on is on-premise advocacy. We rely on sampling. We ensure that our liquids are extremely high quality so that when the moment of truth happens, consumers really love the product.” That has also meant new launches take longer to build. “Awareness build-up is much slower because consumers discover the product at the point of sale. That's very different from an FMCG brand.” Which naturally raises another question: if brands can't advertise products, who does the selling? “The consumers will always be your biggest advertisers,” Dasgupta said. “If you walk into an outlet and see someone drinking, it gives you confidence in the brand.” Word of mouth, she believes, becomes one of the category's most powerful marketing channels. “In a category where you can't advertise the product, consumers become your champions.” That consumer-first philosophy also shapes how global brands are adapted for India. For marketers outside the alcobev industry, the constraints may seem daunting. For Dasgupta, they've simply reinforced a timeless lesson. When the product can't do the talking, the brand, and ultimately the consumer, has to.

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