Pop-up store, also known as ‘Flash Retailing’, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad.
Even though these stores appear for a very less duration, they surely leave a huge impact onto people’s memory. Many brands have taken up this form of marketing as it has proven to be very impactful and effective.
Here are a few brands that have done a Pop-Up store in the best way possible.
To celebrate the United States Olympic basketball team going for the gold, San Francisco–based studio Hybrid Design partnered with Nike Brand Design and London-based animation production company Golden Wolf to create a one-of-kind boutique retail experience in San Francisco and relaunch an equally unique shoe: the Nike Air Foamposite One.
The pop-up store—a larger-than-life digital sneaker box—projected Air Foamposite One–inspired animation on all sides of its exterior.
Created for the Primavera music festival in Barcelona, Spain, the Adidas Originals Popup Shop was certainly a main attraction. Incredibly detailed, the store has everything from the information of the shoe on the side of the ‘shoe box’ to a couple of laces peaking from the roof. A fun creation, the adidas Originals Popup Shop is a sight to behold.
International fashion retailer H&M opened up a pop-up store in Austria for the very first time in 2017 in Pandorf, Austria.
Converse used a brilliant idea converting their pop-up store into a caravan.
Coca-Cola pop up store has already been in Budapest, Vienna, Warsaw, Sofia and Belgrade, and in Sarajevo.
The UNIQLO Fashion street pop was surely an eye catcher. Two tiny pop-up store cubes with a deep attention to detail were designed to introduce New York City to the Japanese clothing brand UNIQLO.
This trendy Nutella Pop-up cafe opened up in HafenCity for just 10 days.
Parisian ‘concept’ store Merci was bathed in pink for close to a month with a promotion entitled ‘Merci en Rose’.
Warby Parker, the world renowned eyeglass retailer known for their inexpensive yet stylish specs, transformed an old yellow school bus into a breathtaking retail space.
Cult make-up brand ‘Models Own‘ had unveiled retail pop up experience with ‘The Bottleshop’ at Westfield.