A mascot is used to represent a brand with a common public identity. Brands have been using mascots in their marketing campaigns from long. Some of the mascots have been so popular that most of the people recognize brands by these characters. We have made a list of some mascots that still have a special place in every India’s heart.
Amul always comes up with funny and witty takes on things that are happening around the country.
Remember Boomer Man that used to do amazing stunts in the ads of the bubble gum brand?
Parle-G has been ruling Indian biscuit market from so many years and Parle hasn’t changed its iconic girl on the packets.
Asian Paints used its iconic character Gattu for almost 4 decades. R.K. Laxman was the name behind creating Gattu.
Joker Ronald is the reason for McDonald’s popularity among kids. Ronald has its presence outside every McDonald’s store across the world.
Appy Fizz has used its bottle itself as a mascot. Appy always comes up with creative ideas involving its bottle to attract the youth of the country.
The founder of Nirma, Karsanbhai Patel used the iconic girl in the promotion of detergent powder in the memory of his daughter Nirupama.
Many Indians still can’t refuse to smile when they think about this rabbit that used to feature in Lijjat Papad ads.
Chocos has also used the fictional character of a bear for packaging and marketing. The beer helped Chocos to be a successful brand among the children of the country.
Zoozoos are loved by almost everyone in the country. One can not refuse to have a smile on his/her face after seeing Vodafone’s ads that have cute Zoozoos in it.
Among all these which one is your favorite? Do let us know in the comments section.