Launched in 1998, from being a small home-grown brand, Mufti has grown to become the best choice when it comes to buying unique and stylish fashion products. The term <strong>‘mufti’</strong> is used for casual dressing, as opposed to wearing a uniform. Keeping its casual wear in focus, the first tagline; <strong>“Mufti – anything else is uniform”</strong> was introduced. Since then, Mufti hasn't looked back and below are some facts & features which prove that it will conquer the Indian market in the coming years. <h2>1. Brand vision</h2> <img class="aligncenter size-large wp-image-15686" src="https://www.marketingmind.in/wp-content/uploads/2018/10/Kamal-Sir-solo-__1539597219_157.36.249.86-467x700.jpg" alt="" width="467" height="700" /> Mr. Kamal Khushlani has built the company from the ground up and his vision has always been to make the first global fashion brand with Indian roots. <h2>2. Breaking stereotypes</h2> Mufti has always tried breaking the stereotypes of mainstream fashion and has set its own standards to stand out from the rest in this competitive market. <h2>3. 360 degree approach</h2> <img class="aligncenter size-large wp-image-15680" src="https://www.marketingmind.in/wp-content/uploads/2018/10/mufti-footwear-700x467.jpg" alt="" width="700" height="467" /> Mufti believes in a 360° approach and hence, trying to change the fashion game overall, it has entered into footwear industry also. To keep the brand values in place, the footwear is designed according to today's young generation, priced competitively and yet trendy & comfortable. <h2>4. Picking the right brand ambassador</h2> https://www.youtube.com/watch?v=XCiZfYGGxpU On the occasion of completing 20 years, Mufti has finally signed their first brand ambassador- Kartik Aaryan. The choice seems to be perfect as Kartik's hard work and success resonate completely with Mufti’s brand history. Also, his choice of movies and personality will help Mufti to attract the right kind of target audience and build a more powerful presence in the fashion industry. <h2>5. Omnichannel presence</h2> <img class="aligncenter size-full wp-image-15681" src="https://www.marketingmind.in/wp-content/uploads/2018/10/mufti-1.jpg" alt="" width="676" height="396" /> To remain on the top, it is important to keep an eye on the latest trends and strategies in the market. To assure omnichannel presence, Mufti's products are available in 270 exclusive brand outlets, 1200 multi-brand Outlets, 110 large format stores like Shoppers Stop, Central pan India and is present on all major e-commerce portals including their own website. <h2>6. Perfect combination of innovation and originality</h2> Mufti has always worked with one driving ambition, that is to provide an alternative dressing solution, that doesn't comply with the ‘uniform’ codes of mainstream fashion. The core belief of the team is based on innovation and originality by giving customers a product that is ‘different’. <h2>7. Ensuring proper quality</h2> <img class="aligncenter size-large wp-image-15687" src="https://www.marketingmind.in/wp-content/uploads/2018/10/Mufti-Hua-Hin-Kartik-Aaryan-5th-July-201832031__1539597165_157.36.249.86-467x700.jpg" alt="" width="467" height="700" /> All the prints of Mufti are developed in its own fashion studios. Also, the fabrics used are sourced far and wide and carefully chosen ensuring comfort and fabulous looks. <h2>8. Keeping an eye on the functionality of products</h2> Along with the design, Mufti's products are made after looking at several other factors such as the functionality. For example, pockets are carefully placed to provide enough storage room for consumers. <h2>9. Launching fashion events</h2> <img class="aligncenter size-large wp-image-15688" src="https://www.marketingmind.in/wp-content/uploads/2018/10/fashion-467x700.jpg" alt="" width="467" height="700" /> To celebrate its 20th anniversary, Mufti launched a fashion show for the first time to launch their Autumn Winter 18 collection in Mumbai. In addition to Kartik Aaryan, the guest list included Bollywood celebs, fashion bloggers, influencers and fashion media in attendance. <h2>10. Ready to adapt changes</h2> <img class="aligncenter size-large wp-image-15685" src="https://www.marketingmind.in/wp-content/uploads/2018/10/mufti-700x700.jpg" alt="" width="700" height="700" /> Mufti is okay to make changes according to the market. The logo has been redesigned and is being used so subtly across two different sub-brands. While most companies find it difficult to work on new strategies, Mufti is trying to reinvent itself by keeping an eye on the loyalty of customers also.
