Advertising a brand is nothing less than a work of art. The right vision and communication guarantee the success of a brand. Just like a dream without a time limit remains a dream, a brand minus advertising will well, be nothing less than anonymous.
Today, we have ads coming through various platforms like mobile, social media, display, native, and paid search too. But previously, print ads were an integral part of the advertising game. It was through them that brands garnered recognition and recall, even before TV and radio adverts.
And when these print ads featured Bollywood celebrities, the results were just phenomenal. Here’s a list of some of the best vintage print ads featuring Bollywood celebrities over the years, and is the stuff of legends.
1. Bombay Dyeing featuring Amitabh Bachchan
The Shahanshah of Bollywood looked dapper in the print ad, which hit the right spot with its tagline- Superstar Material.
2. Bombay Dyeing featuring Rajesh Khanna
The same brand also featured the first superstar of Bollywood- Rajesh Khanna in print ads that made sales shoot through the roof.
3. Cinthol featuring Vinod Khanna
This massive hit of an ad had the charming Vinod Khanna exuding infinite confidence, excitement, and energy, something that would make every lady go weak in the knees and every man aspire to use this soap.
4. Brylcreem featuring Kishore Kumar
This 1955 Brylcreem print ad was featured in Filmfare too. It had the multitalented Kishore Kumar, with his signature mug shot.
5. Glucose D featuring Amjad Khan
The iconic villainous character Gabbar Singh, played by the inimitable Amjad Khan was chosen to endorse a kids’ product- a biscuit brand.
6. Vaseline Hair Cream featuring Prem Chopra
Another actor famed for his villainous roles, Prem Chopra looked debonair endorsing the hair cream brand, popular back then.
7. Hero Punch featuring Aamir Khan
The then-young heartthrob Aamir Khan was featured in a print ad for the bike – Hero Punch, one of their famed bikes, with their tagline stating- ‘Now You’ve Got the Power
8. Graviera Suiting featuring Salman Khan
The ad featured the handsome Salman Khan in pleated flared bottoms and suspenders, oozing charm and innocence. It also featured his then-co-star Sangita Bijlani
9. LUX Soap
This soap brand has been endorsed by celebrities right from Leela Chitnis in 1941 to Bollywood couple Saif Ali Khan and Kareena Kapoor. Here we can see Asha Parekh and Jaya Prada do the same.
10. Savage featuring Jackie Shroff
Presenting the heartthrob of a billion beating hearts back then, Jackie Shroff for the macho aftershave brand Savage.