“Crossed 1 million views in just 24 hours”
The most watched video this week”
Such terms sound familiar don’t they. Today the success of a campaign is hugely rested upon its social media reach and we all know that when it comes to videos, YouTube is the leader. So many times we see brands boasting about the number of views they are able to garner in a stipulated time period and for them, that’s a success benchmark. Forget alone the trailers, movies, music videos and sitcoms, even the brand ads rely on YouTube to reach their audience and measure their success with number of views. Here is a look at the top 5 ads that stormed YouTube in the month of June.
Kotak Mahindra Bank collaborated with Bollywood heartthrob Ranveer Singh who talked about how discrimination affected our country To spread awareness about the issue #IndiaInvited was used A sensitive and unspoken issue and Ranveer’s presence helped the campaign get over 20 million views on YouTube.
Myntra End Of Reason Sale was a big hit and revealing the discount prices in a stylish way helped Myntra to get the attention of online customers. Once again using the star power of Hrithik Roshan proved to be a great strategy.
Kit Kat’s #MyTravelBreak campaign showed that using YouTube 360 is a great way of presenting the unique travel destinations in India. Even when we are not able to travel, the videos that encapsulate the beauty of different places are always eye-catching. HD visuals of Munnar in this ad helped achieve the same and hence made it extremely popular.
Technology, new mobile launch and exploring it features on a high definition video are always alluring. Hence when Motorola launched its Moto G6 with features like an 18:9 Max Vision display, creative camera system, sleek design, Turbopower charging, moto experiences and much more, the ad ought to get good views and it touched 13 million in no time.
The month of June signifies the celebration of Father’s day worldwide and we see a lot of brands making the most of it by building their communication around this important relationship. SBI who always highlights relationships and emotions in its ads, this time used Fathers Day to its benefits and touched the audience with an emotional ad depicting a father and son relationship.
Have you watched them all, if not watch them now and tell us which one touched a chord with you?