Amul’s Topical ads contribute a lot to its marketing strategies. It was in the late 60s that Amul introduced the famous ‘Butter Girl’ with a massive hoarding in Mumbai.
With the launch, the Amul mascot became instantly famous and a topic of discussion in every household for weeks. Since then, she has been the flag bearer of all marketing campaigns to date.
The mascot has been given many avatars over the years in reference to any recent buzz that goes on around the world. Amul has always made it a point to stay involved and have a take on everything that goes around. From political developments to any sports-related news and even why Elon Musk is trending, Amul’s mascot has been communicating with the audience about anything.
The brand has released thousands of topical ads over the years. But here are the best ads by Amul in 2022.
Jan’2022: Tata Group Acquires Air India
Feb’2022: A Tribute To The Nightingale Of India Lata Mangeshkar
Feb’2022: Popular Indian business reality television series, Shark Tank!
Mar’2022: Celebrating The Release Of Much Awaited ‘RRR’
Mar’2022: Will Smith Slaps Chris Rock
Apr’2022: Elon Musks Bid To By Twitter
May’2022: India named Country of Honour at Cannes Film Market for the first time!
May’2022: Amul’s Take On Johnny Depp & Amber Heard’s Divorce Hearing
Jun’2022: Tribute to one of the most loved playback singer, KK
Jun’2022: Bidding Adieu to Internet Explorer After 27 Years Of Service
Jul’2022: UK PM Boris Johnson Resigns
Jul’2022: Welcoming Droupadi Murmu As India’s First Tribal President
Aug’2022: Celebrating Hardik Pandya’s Performance In Asia Cup 2022
Sep’2022: INS Vikrant, India’s first homegrown aircraft carrier, commissioned!
Sep’2022: 8 big cats brought back to India, 70 years after local extinction!
Sep’2022: Amul is the proud regional sponsor of the Argentina team!
Nov’2022: Both Messi and Ronaldo excel for Argentina and Portugal!