Nokia was once considered a brand which leads the mobile phone revolution. It rapidly grew to become one of the most recognisable and valuable brands in the world. Its command over mobile phone market can be guessed by the fact that it had a global market share of over 40 percent. While its journey to the top was swift, its decline was equally so. Today we are sharing some reasons why Nokia failed as a mobile brand:
1. Focusing only on hardware
There is no doubt that Nokia is popular for its quality in terms of hardware but when it comes to software, there are very few who deny their love for Android or iOS. Nokia should have associated with Android earlier if it really wanted to come back. Instead, the company went on to deal with Microsoft which resulted in a heavy loss for both the tech giants.
2. Lack of innovation
Nokia tried coming back with its new phones having latest technology, but those were feature ready, but not future ready. Not only flagship phones but Nokia was also getting hurt in the mid-range segment. The entry of so many other brands like Motorola, Xiaomi, HTC, Huawei made Nokia face failure.
3. Not becoming a part of the ecosystem
If you think consciously, what Google and Apple did was creating a community full of phone makers, developers and customers. New brands joined this ecosystem as customers were happy to try them because they were used to the UI of Android. Nokia always tried to stay out of this competition and the isolation made public loose interest in the brand.
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4. Rise of the Chinese mobile market
Slowly, chinese brands started manufacturing mobile phones at an unbeatable speed. Once a Nokia spokesperson said that Chinese people make phones quicker then we make a ppt of our new idea.
5. Picking the wrong CEO
No one can deny the skillset of Stephen Elop but sometimes, having a popular and skilled person isn’t enough to transform a company. Elop did realise the difficulties Nokia was facing and he took some big decisions but it all ended in vain.