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Home What’s Buzzing

5 Super Expensive Things Worn By Bollywood Celebrities

Surabhi Kedia by Surabhi Kedia
September 23, 2019
in What’s Buzzing
A A

“I see it, I like it, I want it, I got it” is a well saying in the early 2019 and furthermore our talented Bollywood actors leave no question in proving it. In today’s date, it is easy to agree on the fact that fashion is the road to expression. What one wears and how they carry themselves speaks a lot for what they possess. This may be one of the reasons why brands trust models, actors, and actresses to promote their designs and accelerate their sales.

But at the same time, it is not a hidden fact that top fashion and latest designs are not a meal everyone can relish. One needs enough in their moneybag to blindly dip their hands in it and get the things they desire. However, this seems like a ‘no problem’ for these 5 Bollywood actors who have been highlighted over the past week for wearing some of the most expensive outfits.

1. Prince in and Prince out – Ranveer Singh Trousers at IIFA 2019

Ranveer Singh is already well known for his role in Padmaavat as the strong and brave king, but he also proved that he is no less in real life. He wore a princely suit for IIFA 2019 that took place on the 18th September 2019, Wednesday. The piece is so exquisite that it deserves a whole topic on its own, so let’s just talk about the trousers that came in the piece. Worth $932 or Rs 67,000 Ranveer got his Roman Embroidery Wool Trousers from Moschino.

2. Shoes, Shoes and More Shoes! – Shahid Kapoor Slip-Ons at IIFA 2019

“I firmly believe that with the right footwear one can rule the world” aid Bette Midler. And as it seems Shahid Kapoor believes the same when it comes to his obsession with shoes and sneakers. As he walks down the carpet at the IIFA 2019 wearing a pair of Christian Louboutin’s Black Casanopumps Slip-Ons worth about $995 or Rs 71,000 we can surely conclude that these aren’t the most expensive shoes that he has worn.

3. Airport Runway – Arjun Kapoor’s shoes at Mumbai Airport

Why earn and struggle if you don’t have the leisure to relish the cooked meal from your hard-earned money. There is no particular place to flaunt your fashion. This idea can further be inspired by the outfit worn by Arjun Kapoor at the Mumbai Airport. Arjun gave everyone a good show at the Mumbai Airport when he walked out in a pair of Green Bounce Camouflage Sneakers worth $1,084 or Rs 77,000 from Valentino Garavani.

4. Dream Girl Promotion – Ayushmann Khurrana’s Sneakers for campaign

Often seen in affordable pieces Ayushmann Khurrana shocks everyone when he is spotted wearing a pair of Gucci NY Yankees Rhyton Sneakers worth $1,186 or Rs 84,000 at the promotion for Dream Girl. But then again who is complaining when the sight was one to withhold!

5. Made in China – Rajkumar Rao Suedes during promotion

During the promotion of Made in China earlier this week, Rajkummar Rao stepped up to the sartorial plate when he wore a pair of Natural Kicko Flat Suede Jodhpurs worth $1,295 or Rs 93,000 (before import duties) from Christian Louboutin. But, then it was all worth it with the sassy looks and killer eye-glaze of Rajkumar Rao.

Diana Vreeland once said “Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes”. And she sure as hell was right. Nothing can prove her wrong particularly not when fashion runs across the veins of the Bollywood film industry.

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Every marketer talks about building awareness, few have to build it without talking about the product. India's alcobev industry has spent decades navigating that paradox. Direct product advertising isn't permitted, making surrogate advertising only one part of the marketing equation. The bigger challenge has always been earning something no media budget can buy: consumers who become advocates for the brand. For Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, that's the category's biggest truth. “Consumers will always be your biggest advertisers,” she said. It's a philosophy born out of necessity. But it has also shaped how alcobev brands think about marketing itself. “The principles of marketing are the same whether it's personal care, beauty or alcobev. What changes is the complexity.” That complexity, according to Dasgupta, isn't just about navigating regulations. It's about understanding consumers, managing a diverse portfolio, and ensuring brands continue to grow despite having fewer traditional marketing levers than almost any other consumer category. India remains one of the world's most tightly regulated alcohol markets, where brands have to navigate different state regulations, on-trade and off-trade ecosystems, and restrictions on advertising products directly. For marketers, that has meant learning an entirely different language of brand building. Marketing hasn't changed, The rulebook has Dasgupta's own career has prepared her for exactly that. Rather than following a straight path, she has moved across FMCG, health and hygiene, beverages and now alcobev, picking up different lessons along the way. “I think the beauty is that I didn't have a linear career path, and I think it was very deliberate and intentional.” Each company, she said, has added a different layer to her understanding of marketing. “Unilever taught me to be extremely consumer-centric and always keep the consumer at the heart. Reckitt taught me commercial discipline, that marketing needs to lead to commercial and business growth. PepsiCo was about how brands stay relevant in culture.” Bringing those experiences together at Pernod Ricard has reinforced one belief. “The principles of marketing remain the same.” The environment, however, certainly doesn't. While referring to India as one of the markets where alcohol advertising is prohibited, she said, “The regulatory landscape is quite complex. That's the piece that one needs to wrap their minds around as you navigate and ensure that you're able to drive business growth.” That complexity extends well beyond regulation. “At a portfolio level, it's important for us to understand what is delivering the present and what will deliver tomorrow,” she said. “Where is growth coming from today, and where will growth come from in the future?” When consumers become the media channel Perhaps the biggest difference between alcobev and traditional consumer goods lies in how brands create awareness. Unlike an FMCG company, Pernod Ricard cannot advertise its alcohol products directly. “So the disadvantage that we have versus CPG is we cannot advertise products,” Dasgupta said. “We are in compliance with the guidelines that exist today.” Instead, the company builds visibility through compliant brand extensions such as packaged drinking water, while investing in passion points like cricket, music and digital platforms. “For us, the brand extension is a compliant business in itself and we can advertise that. We continue to double down on social, digital and influencer marketing for those businesses.” Furthermore, Dasgupta went on to say, “What we rely on is on-premise advocacy. We rely on sampling. We ensure that our liquids are extremely high quality so that when the moment of truth happens, consumers really love the product.” That has also meant new launches take longer to build. “Awareness build-up is much slower because consumers discover the product at the point of sale. That's very different from an FMCG brand.” Which naturally raises another question: if brands can't advertise products, who does the selling? “The consumers will always be your biggest advertisers,” Dasgupta said. “If you walk into an outlet and see someone drinking, it gives you confidence in the brand.” Word of mouth, she believes, becomes one of the category's most powerful marketing channels. “In a category where you can't advertise the product, consumers become your champions.” That consumer-first philosophy also shapes how global brands are adapted for India. For marketers outside the alcobev industry, the constraints may seem daunting. For Dasgupta, they've simply reinforced a timeless lesson. When the product can't do the talking, the brand, and ultimately the consumer, has to.

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