Time has changed, and so has our marketing strategies. What was acceptable a decade ago is no longer considered appropriate now. And if it is sales and marketing that you do, you should avoid using the following words.
1. Best In Class.
I’m sorry, what class are we talking about? A customer doesn’t need “best in class”, they need best for them—so tell’em how you can provide the best value for their needs.
2. Customer focused.
Every goods and service provider is in the business for customers. They all are customer focused apparently. As a customer, I would want to know how you are focused on my needs than just read these two words and assume that you are.
3. Value-added.
A term that has been used numerously without considering its actual definition. Value-added means a feature that would increase the value or quality of a product or service. Something you will have to pay extra for. But the way we use it does not clarify what add-ons will the customer get and at what cost.
4. Unique
Unique is good. But it would be better if you explained your USP to the customers instead. This would actually make you stand out of the crowd and bring everyone’s attention to your service/product.
5. Experienced
Age doesn’t always equal quality. Just because your company has been in the market for a longer period of time it does not assure the client of the quality of service they will get. Explain your journey and how your stability is better than others. This will help you gain the trust of your customers.
Avoiding the use of above words would help your customers in understanding your product/service with more clarity. And also if it is suitable for their requirements. This, in turn, would help you generate more market awareness and eventually fetch you your desired goals.
Also Read: 5 Things People Working In Sales Should Never Say To A Customer
