Last few years have seen an increase in popularity for the Indian brands. Government’s programmes to aware the people of the country about using Indian products has played a crucial role in this. Many Indian brands have also stood up to the expectations of the quality that Indian needed. From FMCG market to the telecom world, desi brands are giving a tough competition to the foreign companies that ruled Indian markets for years. Here is a list of some Indian companies that are giving a neck to neck competition to videshi brands.
1. Reliance Jio
Reliance Jio has completely changed the Indian telecom market. Jio is not only providing good service but also giving it at affordable prices. Jio has made all other foreign companies to bring their prices down.
2. Patanjali
Baba Ramdev’s brand Patanjali is now the most successful FMCG brand in India beating big names like Unilever and P&G. Patanjali has a wide range of products and is planning to enter other industries also. The growth of Patanjali has proved that Indian companies know the customers better than that of foreign firms.
3. Lakmé
Lakmé is another Indian brand that is giving a neck to neck competition to the foreign brands. Lakme was started in 1952 because Jawaharlal Nehru personally requested JRD Tata to beauty products in India as Indian women were spending lots on the foreign brands.
4. Royal Enfield
Famous for its Bullet model, Royal Enfield has been giving a royal feeling to Indian for years. Royal Enfield is not only popular in India but is exported to many parts of Europe and US.
5. Amul
Amul is undoubtedly the king of Indian dairy market. It is not only loved for the taste but Amul’s marketing campaigns are a source of attraction for millions in India.
6. Thums up
Thumps up has been a tough competitor for other cola drink makes like Pepsi and Coke from years. According to the Brand Trust Report 2014, Thums Up was on the 66th position among India’s most trusted brands.
