2023 is just around the corner and marketers around the world have been focussing on the marketing trends and strategies that will be working fro brands in the upcoming year. Keeping in mind the dynamic and competitive nature of the business world, one has to keep up with the pace of the market. The brands and the marketers need to have a sense of what the world is up to. The economic uncertainty has prevailed in 2022 and is quite likely to continue in 2023 as well. The market is fluctuating and things seem to be quite unpredictable at this moment.
We have studied the marketing trends that will be impacting the market and have made a list of 6 marketing strategies that you cannot ignore in 2023.
1. Preference to Privacy
People have become woke and have started prioritizing their privacy quite a lot. With all the buuzz about big websites and appps trespassing our privacy in the past years, it looks like the age of privacy has finally arrived. Google has been planning full cookie retirement in 2024. With this coming, advertisers have been preparing for the change and its effects that will affect each channel and platform.
Brands are planning to drop the invasive advertising of pop up ads, SMS ads etc, and are thinking about focussing on content.
2. Storytelling and Interactive Marketing
Brands will henceforth focus on quality of the message instead of the quantity of ads. All these years, brands have been focussing on connecting to everyone and because of this the authenticity and quality of the advertisements have been lost.
In 2023, brands will focus on speaking to the customers in a more inclusive way. Brands will have to work on making connections with their consumers and the best way to do this is by using the ‘storytelling’ approach. With this, brands will be able to entertain, inform and most importantly connect and create unforgettable experiences with their audiences.
3. Video Content on Social Media
It has been seen that video content is being prioritized on mostly all social media platforms. Be it Instagram, Tiktok, Fcaebook, Youtube or any other Social media platform, viewers enjoy watching short videos and a lot of engagement is generated through them. Over the past years there was a trend of bold graphics, loud colors and eye catching pictures to advertise a product, nowadays people prefer watching a videos. These platforms also have provided an option of longer videos which can easily be used by brands to post creative ads.
4. In- Person Events
Pandemic is behind us and now brands are returning to host in-person events to connect with their customers. This tried and tested marketing strategy is quite expected to work in the upcoming year as the world has suffered extreme isolation during the pandemic and now events like pop-up shops, trade shows, conferences are bound to work for businesses.
5. Inclusive Marketing
Inclusive marketing considers diversity in all forms. It focusses on diversity as well as equality in terms of appearance, age, ethnicity, gender identity, religion/spirituality, socio-economic status, mental ability. Inclusive marketing makes brands identify that their audience is made up of different groups of people and hence their marketing strategy should focus on all of them.
Inclusie marketing strategy helps brands connect with their audiences by focussing on their different cultures, languages, and backgrounds.
First a cultural audit needs to be conducted on the target audience to gather data regarding the age, gender, education, culture etc. Once this is identified , such content is created where every group of audience feels included in the ads, campaigns, social media etc. World is moving towards inclusivity and including it in marketing can be a very smart marketing strategy.