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| 3 minutes read

3 minutes read

8 Iconic Indian Ads That Signal the Arrival Of Summers

| Published on April 9, 2022

The summers are a welcome change, after months of chilling winters. Clear skies, beaches, school vacations, picnics etc. make this season a favorite amongst many. However, this year’s blistering summer is keeping everyone on their toes and the heat wave is certainly in no mood to subside. But a few ads are urging us to keep cool and enjoy this part of the year too. Let’s take a look at some of the most legendary ads that remind us of summer.

1. Amul Cool

With milk being an important part of one’s diet, Amul Kool’s ads that featured the tagline-Chill your Dill, gave us feels of an instant cooler that promised to cool the scorchiest of summers.

2. Slice

Who can forget Slice’s ads? Every summer, signals the arrival of the king of fruits, and slice has its own base of followers that refuse to use anything else, to cool them. Featuring Katrina Kaif as brand ambassador, Mango Slice’s ads are not just famous, but iconic. They bring about nostalgia, and a wave of rejoice for all mango lovers!

3. Navratna Cool Talc

Featuring Shah Rukh Khan in a double role, the ad urges people to use cooling talcs than just scented ones in summer. Their tagline is ‘Thanda Thanda Cool Cool’ and is compared to being the world’s smallest Air conditioner.

4. Rooh Afza

A cool drink in the blazing summers, is what everyone needs. And what’s better than a glass of RoohAfza, a sweet rose-based cooler, that instantly cools the mind and body and also strengthens relationships with people.

5. Frooti

The ad has SRK gulping an entire bottle of Frooti, while his team mates are staring at him, wanting to drink Frooti on a hot day on field. The children featured in the ad need to have a special mention.

6. Dermicool

Kailash Kher’s legendary voice in every Dermicool ad, gives us cooling vibes, assuring us of a way to stay cool and calm in this season. “Aaya mausam thande thande dermicool ka”, has a separate fanbase.

7. Mother Dairy ice creams

Summers signal family get togethers and lots of fun. This ad featuring the Kashyap family savoring ice creams everyday will give you major family goals. And will want every one to spend time with family and savor each moment with them.

8. Glucon D

A Glucon D ad on television signals the start of summers in India. It encapsulates everything an Indian summer offers, like the blistering heat, sweat, tiredness, and low energy all of which is relived on having a glass of this drink.

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