Reading as they say is dreaming with eyes open! Reading goes a long way in developing visualization and comprehensive thinking. And marketing too, like many other fields requires these qualities. These days, though dozens of books are being thought on, written, published, and read by scores of people around the world, some books are absolute classics in the field of marketing.
Though there are innumerable good books that attempt to explain and spread knowledge around various concepts of marketing, here’s an attempt at listing some of the best-read ones which are highly recommended, especially for an Indian marketer or startup founder.
1. The Art of The Start
Written by renowned marketer and venture capitalist Guy Kawasaki, this book attempts to help people with an idea, transform their idea into a sustainable dream. It is rated as one of the best books revolving on the subject of startups.
2. Marketing: A Love Story
The book delivers the message of how having an emotional connect with customers is indispensable. This short book by Bernadette Jiwa is said to be one of the best books in marketing ever written.
3. Start with Why
The book emphasizes on the use of ‘WHY’ in marketing and communicating with audiences. Written by Simon Sinek, the book has content on some of the most powerful marketing platforms.
4. The Everything Store
Jeff Bezos can be rightfully termed as an inspiration, especially for those who are starting small. This book, written by Brad Stone, emphasizes on Bezos’ though process and instincts that made Amazon the brand it is.
The book by Roger Dooley emphasizes on how neuroscience and behavior research can help get in more customers. Though the name can sound a little daunting, the book is terrific and will keep one glued to it.
6. The Psychology influence of Persuasion
Written by Dr Robert Cialdini, an influence and persuasion expert, the book attempts to explain about the psychology of why people say ‘Yes’. The reader will learn how to apply six universal principles to becoming a skilled persuader. This book is beneficial not just for marketing, but for other field professionals as well.
7. Permission marketing
A master piece from the remarkable Seth Godin, the book doles out advice on building relationships and fostering trust. This one is for all types of marketers, that talks about the revolutionary concept of “permission marketing” which is the opposite of the classical marketing, which he terms as “interruption marketing”
8. Contagious: Why Things Catch On
Another book based on psychology, this book gets into how things become popular and how six basic elements drive a thing to become contagious among a group pf people and how that can be used in a marketing strategy.