While Coca-Cola is one of the major advertises during ICC Cricket World Cup, its rival Pepsi wants o gain some attention of cricket watching audience. Seeing the popularity of the 87-year-old fan who went viral after India vs Bangladesh match, Pepsi has decided to make her the face of its upcoming campaign.
If you remember, Pepsi created the country’s most memorable example of ambush marketing with ‘Nothing Official About It’ campaign during the 1996 World Cup. Now, the company is trying to achieve something similar using Charulata Patel as a ‘swag star’ during the ongoing world cup.
— Cricket World Cup (@cricketworldcup) July 2, 2019
This will bring a new dimension to their ongoing campaign ‘Swag’ with the hashtag #HarGhoontMeinSwagHai. Pepsico had launched ‘Har ghoont mein Swag’ campaign featuring actors Tiger Shroff and Disha Patani as faces of the campaign to target the young audience.
“Pepsi is honoured to bring the story of the unassailable swag of Charulata Patel,” a PepsiCo spokesperson said. “Her passion for the game shows the world that age is no bar when it comes to living life in the moment.”
He said brand Pepsi will collaborate with Patel to “pay tribute to the spirit of the Indian cricket fan”. Patel has started shooting for the Pepsi ads this week itself, and the ads are expected to launch across different media including television and digital.
Quotes Source: ET