Year 2020 is going to be extra ordinary for the Indian Box Office thanks to the amazing line up of movies ready to be released. Recently, we witnessed the release of Deepika Padukone’s Chhapaak, Ajay Devgan’s Tanhaji, and Rajinikanth’s Darbar.
All these movies feature the A List actors who are known to rule the box office with their movies. Viewers are going to have a hard time deciding which movie to watch first.
The movie makers of all 3 movies have also made sure that the marketing part is on point. Lets have a look at the brands who associated themselves with these movies.
Chhapaak.
The true story behind the movie was enough to garner audience’s attention yet the maketing strategies opted by the makers is nothing less that extraordinary.
RSH Global, a personal care company in the business of skincare products, under its brand name ‘Joy’ today, launched a new range of product suitable for the sensitive skin of acid attack survivors, Joy Sensitive.
Joy celebrates the spirit of Malti & all acid attack survivors. @foxstarhindi pic.twitter.com/vW9sTtRQ5G
— Joy Personal Care (@Joypersonalcare) December 26, 2019
Darbaar
The 2016 release of Rajinikanth‘s Kabali had created a new concept in brand promotions. Around 10-15 brands were associated with the movie back then. Air Asia has introduced a flight with movie posters as a part of movie promotion.
Following the same route, Darbar has also tied up with SpiceJet and flew aircraft with the movie poster. SpiceJet is also a brand partner for the movie.
SpiceJet unveiled Darbar’s poster painted on its aircrafts and many people shared the images on the social media as well.
Followed by SpiceJet, the online matchmaking site, Bharat Matrimony also played its part in promoting the movie through Instagram.
https://www.instagram.com/p/B7DnX32hGVo/?utm_source=ig_web_copy_link
The paint & coatings giant Nippon Paint also did their bit and were quick to share the Darbaar Trailer along with their blobbies.
https://www.instagram.com/p/B7FsgM4BL9c/?utm_source=ig_web_copy_link
Chennai-based hospital Westministerand Coveritup soon became the healthcare and merchandise partners of the movie.
https://www.instagram.com/p/B6iiU0TBErd/?utm_source=ig_web_copy_link
Apart from these brands, the multiplex partner for Darbar is PVR and Gaana as its streaming partner along with Twitter as its social media partner. The list is long and impactful.
https://www.instagram.com/p/B7GVVUWoLxx/?utm_source=ig_web_copy_link
https://www.instagram.com/p/B7Ljdcyg1-i/?utm_source=ig_web_copy_link
Tanhaji: The Unsung Warrior
Tanhaji: The Unsung Warrior, featuring real-life couple Ajay Devgn and Kajol created a buzz with its action-packed trailer.
Ajay Devgan, Kajol and Saif Ali Khan starrer Tanhaji invested hugely in OOH media promotions. From Delhi metro to on-road hoardings, the makers of this historical movie took the movie-marketing to the next level.
