Indian e-commerce market is super competitive right now and the credit for this goes to the entry of multinational companies like Amazon, Alibaba, and Walmart. THe Walmart-Alibaba acquisition has made everyone to focus on the potential Indian market holds and why big investors are putting their everything to conquer this market. It is estimated that e-commerce market in India will reach $202 billion in the next 10 years and a lot of changes will occur during this time interval.

The competition is not only based on money but also on the strategies these companies use. We all now that Amazon and Walmart play very aggressively but there is one player who is acting smart right now and that is Chinese multinational e-commerce giant Alibaba.

Also Read: What Walmart-Flipkart Deal Reveals About The Indian Startup Ecosystem

Using clever marketing strategies

With PaytmMall, Alibaba is looking to target mass audience in India. Although, Paytm holds some shares in it but most of the shares are owned by Alibaba. Paytm Mall is growing at a good rate and improving every month in the number of sellers, inventory, and logistics too.

• Prices of products at Paytm Mall are 15-25 percent less than Amazon and Flipkart.
• It is mainly focusing on Grocery category the demand of which never decreases.
• The target audience of Paytm Mall is middle-class people in India who contribute most to the grocery market.
• Investment in Xpressbees Logistics will help in better management of logistics.

Other investors supporting

After SoftBank’s exit from Flipkart, it is believed that the investor will back Paytm Mall completely. With all the money that Paytm Mall has, Alibaba is planning to compete with others by selling products at lowest possible prices.

Covering all the segments

Paytm is smartly covering all the segments of the online market in India. It has Paytm and Ticket for ticketing services, Zomato for online food delivery, BigBasket and Paytm Mall for grocery and food products. UC Browser is also very popular in India with 130 million monthly active users. Not only online, Paytm Mall is looking to expand in the offline market too. The company also has plans to launch its video streaming platform in India soon.

Coming few years are very vital for online business in India as people are getting more and more dependable on the internet for their daily routine works. It will be interesting to see which one wins the race and which company will lose its way in running after giving discounts.