Diwali is seen as the most important festival among others because brings a sense of unity and togetherness. We covered all the video ads brands launched to attract customers which you can see by clicking here. Also, we picked the top 10 campaigns among all for the messages they tried spreading this festive season.
Indian OTT space is at its peak as companies are trying to make of the digital audience by launching shows of different genres. The entry of multinational companies like Netflix has made local brands to focus more on marketing and for doing so, brands are using interactive methods.
ALTBalaji tried trolling its rivals and wrote Kahaniyan alag, kirdar alag, lekin aise khushi ke mauke par kaun aapka, kaun humara. Aaiye phir, iss Diwali saath mil kar manayein with hashtag #TyoharEntertainmentKa and tagged Netflix, Hotstar, Voot, Zee5, Sony LIV and Amazon Prime. Here is the tweet:
Kahaniyan alag, kirdar alag, lekin aise khushi ke mauke par kaun aapka, kaun humara. Aaiye phir, iss Diwali saath mil kar manayein #TyoharEntertainmentKa @NetflixIndia @hotstartweets @PrimeVideoIN @justvoot @Zee5India @SonyLIV
— ALTBalaji (@altbalaji) November 7, 2018
Fans noticed this quickly and started sharing their views on the tweet. Below we are sharing some of the best:
— Shibam Dutta (@Shibam_Official) November 8, 2018
The best way to bring together people.
— Tanvi (@ohh__teri) November 7, 2018
Thank you sooo much altbalaji & Netflix for great initiative…#TyoharEntertainmentKa
— !! उर्वशी !! (@bhumija_) November 7, 2018
— ~ Ķ Ą Ř Ţ Î Ķ ~ (@IndecisiveGuy_) November 7, 2018
— ਪੁਚਕੀ😹 🇮🇳 (@miss_busy_bandi) November 7, 2018
What do you think over this move? Do let us know in the comments.