Remember your favorite Munna Bhaiya from Mirzapur and Mirzapur Season 2? The actor Divyendu Sharma came out with his new role in Bicchoo Ka Khel released by ALTBalaji. Apparently, the marketing tactics played really well for this series, way before its official release – making fans eager to accept the actor in a new light, which was similar to his portrayal in Mirzapur.
ALTBalaji managed to get social media posts with meme-worthy content, brand collaborations, and digital content creators to hype the series. Akhil, played by Divyendu is the protagonist of the show. Here’s how the campaigns were executed one after the other.
Ghadi Ki Ulti Sui
This was the first marketing campaign for the show, showing an anti-clockwise direction on the clock which kept us hooked to our seats. Something big was coming, and soon!
The Official Logo Reveal
Bicchoo Ka Khel was announced in November 2020, right around Diwali. This was the official logo reveal done by ALTBalaji.
The Trailer Is Here!
The trailer that got us all wanting more! Divyendu’s performance is what made this show a real delight to watch after his success in the Mirzapur franchise. And guess what? His character Akhil resonates Munna Bhaiya in the best possible way.
The stories are different, but the heart wants what it wants.
Akhil Ki Dialogue Baazi
Akhil aka Divyendu brings to you some of his popular dialogues, in Dialogue Baazi straight from this web series. Also presenting, Rashmi ka Anokha Andaaz!
The Digital Track
The official background score for Bicchoo Ka Khel is now live and streaming for your ears.
Memology On Point
How can a marketing campaign in the 21st century survive without the meme game? Here’s how ALTBalaji did it.
Creators, Influencers, and more
Kusha Kapila and Chetan Bhagat were some of the few people who hyped up Bicchoo Ka Khel, praising Divyendu and Urvashi Dholakia [better known as Komolika] for their performance and appearance in the show. Have you watched their IGTVs yet?
Kusha Kapila tried to copy Urvashi’s character of Komolika
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Inspired by the writer himself, this is how Divyendu learns writing from Chetan Bhagat.
So if you’ve already watched it and want to know what the critics think, this review video will surely make you watch it again.