Good news for every Indian who inspires to do something meaningful for the country as Saregama Carvaan’s campaign “Carvaan: Let’s make viral products instead!” as the most effective campaign in the world ib WARC Effective 100, a ranking of effective marketing campaigns around the world.
Also, the creative agency behind this campaign – The Womb has made it to the Top 10 most creative agencies in the world and it is the only independent agency in the Top 10 list. The Womb has helped India finish among the Top 3 nations where the most effective work is being created. According to the list, Unilever is the top-ranked advertiser and Coca-Cola the top-ranked brand.
WARC Effective 100 is an independent global index of effective marketing campaigns. The rankings include the most awarded campaigns, agencies, networks, holding companies, brands, advertisers and countries.
Saregama Carvaan, ITC’s Savlon, and Reckitt Benckiser’s Harpic have got three prime positions for world’s top campaigns and companies for effectiveness. Paytm has achieved number 23 for its campaign named ‘Helping India cope with the death of cash’. Amazon got 98 ranking for ‘Inspiring India’s New Dreamers’ campaign. Last year, India’s Ariel had bagged the first spot for its ad ‘Dads #sharetheload’.
UK-based agencies have dominated the media agency leaderboard, with seven awards in the top eleven.
Talking about this achievement, Vikram Mehra – CEO, Saregama India, said
“The commercial and critical success of Carvaan is a testament to our belief that the key to innovation is listening to our customers. We are proud to have The Womb as our strategic partners in this successful journey.”
Navin Talreja and Kawal Shoor, Co-Founding Partners, The Womb, said,
“We took on an almost terminal business challenge in the first year of starting our agency. We helped the client meet it, and beat it with a product innovation, that too for an innovation-phobic elderly audience! This has been such a once-in-a-lifetime experience. What more can we ask for after this recognition, except that we must now move on… to the next big thing!”
Quotes source: Afaqs
To know more about this list, you can click here.