Apple’s decision to take its four most successful yet lower priced smartphones off the shelves is indeed an example of “New Times Need New Strategies”. 

Apple will no longer continue to manufacture and sell the iconic iPhone 6, iPhone 6s, iPhone 6s Plus and iPhone SE in India. With this new strategy Apple wants to focus on driving value rather than chasing volumes. 

“Cupertino does not want Apple India to chase volumes by discounting at the cost of profit. These models which are being phased out will increase the average selling price of iPhones in India and boost both profit and revenue,” a leading trade partner of Apple told ET.

After stopping iPhone SE, 6, 6s and 6 Plus sales in India the entry level price of Iphone is expected to increase by Rs.8,000 as iPhone SE was available for Rs.21,500 whereas iPhone 6s is currently priced at Rs. 29,500. 

As per a report Apple sales team and distributors have already informed traders that iPhone 6s will be the new entry-level model after the existing stock of iPhones is over.

Apple has reportedly taken this decision to improve its revenue and profit in India during the 2018-2019 financial year. Though iPhone sales is expected to take a hit, their current focus will be towards pushing latest models. 

According to an industry executive the sales for April-June for iPhone XR has gone up following Apple’s sale promotion offer. 

Apple is also putting its efforts on the upcoming iOS 13 which will support 22 Indian languages, maps for navigation and Siri, which will now understand Indian English accent.

“These initiatives highlight how Apple still considers India an important market for business. Just that the priority has changed from just selling a box to improving overall-sales experience, brand positioning and financials,” the executive added.

While these iconic models are currently out of stock on Amazon India, you can find Iphone 6 and Iphone 6s Plus on Flipkart.