International brand consultancy firm Interbrand recently announced its Best Global Brands 2022 ranking at Web Summit 2022. The list highlights the strongest brands from diverse industries.
Here are the Top Ten Brands along with their brand values, making a considerable impact.
For the tenth consecutive year, Apple emerged numero uno, with an increase in brand value by 18%, valued at $4,82,215 million.
The tech giant surpassed Amazon this year to become the second-best global brand. Its brand value is worth $2,78,288 million.
The American multinational technology giant with an increase in brand value by 10% was placed third on the list. The brand value of Amazon is $2,74,819 million.
The world’s favorite beverage brand Coca-Cola is the seventh best global brand, with a value of $57,535 million.
Mercedes-Benz showed a growth of 10%, and its brand is valued at $56,103 million. It is eighth on the list.
The worldwide entertainment company is up by one spot, exhibiting an increase in brand value by 14%, now being valued at $50,325 million.
Nike too is up by one place on the list and its brand value amounts to $50,289 million.
Interesting Facts about the Rankings
The top 10 brands make up 53% of the total value of the entire table.
For the first time ever in 2022, the average brand value of a Best Global Brand crossed US$3 trillion.
The overall value of the Top 100 brands has reached US$3,088,930m, exhibiting a rise of 16%, when compared with the last year.
Placed at rank 12, Elon Musk-led EV maker, Tesla was declared the second fastest-growing brand in Interbrand’s 2022 rankings.
Airbnb (rank 54), Red Bull (Rank 64), and Xiaomi (Rank 84) are new entrants for 2022.
Instagram (Rank 16) overtook Facebook (Rank 17) as Meta’s most valuable brand.
How Were the Brands Ranked
In order to be included in the list of Best Global Brands, a brand must be global and a minimum of 30% of the brand’s revenue should be achieved from regions outside the brand’s home region.
It must have a strong foothold in continents of Asia, Europe, and North America, as well as emerging markets, with data about its financial performance being publicly available.
Also, the brand’s ‘Brand Strength Score’ must be equal to 50 or above.