Apple Inc. has been known for its extravagant product launch events over the years. The event is widely followed and creates a buzz for days. However, the year 2020 and even 2021 have made these public events more of a virtual and pre-recorded stream. This has been done in accordance with the coronavirus guidelines worldwide.
Apple’s recent ‘Spring Loaded’ event was announced a week prior to the actual event. People were left curious to understand what would be revealed by CEO Tim Cook, Senior Vice President of Software Engineering Craig Federighi, and their team of engineers.
— Tim Cook (@tim_cook) April 20, 2021
The highlight of the event was mainly the iPad Pro with a mini-LED display as well as the redesigned new iMac. Apple had also unveiled a new podcast subscription service, a brand new Apple TV streaming box, a new purple colour option for the iPhone 12 and more.
As per Apple’s official press release, the all-new iMac features a much more compact and remarkably thin design, enabled by the M1 chip. The new iMac offers powerful performance in a design that’s just 11.5 millimeters thin, with a striking side profile that practically disappears.
Apple unveiled Apple Podcasts Subscriptions, a global marketplace for listeners to discover premium subscriptions offered by their favorite creators alongside millions of free shows on Apple Podcasts.
Starting in May, listeners in more than 170 countries and regions can sign up for premium subscriptions that include a variety of benefits curated by creators, such as ad-free listening, access to additional content, and early or exclusive access to new series.
iPad Pro with M1 chip
Apple has announced the most powerful and advanced iPad Pro ever. The addition of the Apple-designed M1 chip delivers a massive leap in performance, making iPad Pro the fastest device of its kind.
The 12.9-inch iPad Pro features a new Liquid Retina XDR display that brings extreme dynamic range to iPad Pro, offering a stunning visual experience with more true-to-life details to the most demanding HDR workflows.
New iPhone 12 Variant: Purple
Apple today unveiled an all-new stunning purple finish for iPhone 12 and iPhone 12 mini. This new color beautifully accentuates the flat aluminum edges of iPhone 12, which are perfectly color-matched to the precision-milled back glass.
iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, April 23, with availability beginning Friday, April 30.
Apple has introduced AirTag which is a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple’s Find My app.
Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption.
AirTag can be purchased in one and four packs for just $29 and $99, respectively, and will be available beginning Friday, April 30.
Apple TV 4K
Apple TV 4K delivers a high frame rate HDR with Dolby Vision and connecting customers to their favorite content with the highest quality.