For a marketing enthusiast, there are so many things that one can learn from Apple. The brand has maintained its charm and elegance among smartphone lovers due to its quality products and focus on valuable things like privacy and environmental sustainability.
Like every Apple event, the brand created a buzz all across social media with the launch of its new products including the iPhone 15. Even before the launch of these products, an advertisement featuring Octavia Spencer and Apple CEO Tim Cook became the center of attention.
The ad, focused on Apple’s care for sustainability, showcases Octavia Spencer as the ‘Mother Nature’ who enquires about the brand’s progress on their claims about caring environment.
The whole ad uses powerful storytelling as Octavia goes into the details to ask Apple CEO Tim Cook and his team about their innovations in materials, low-carbon shipping, and restoring natural ecosystems.
Towards the ending of this ad, Apple has smartly revealed their first carbon-neutral products and shared how the company is looking to have a net zero climate impact by the year 2030.
Cook even shared this ad on the social media platform X (previously Twitter) writing Apple’s priorities towards the climate change.
At Apple, we believe that climate change is one of the world’s most urgent priorities and we are deeply committed to doing our part. Today we had a special guest—a real force of nature—stop by to check on our progress. pic.twitter.com/neLSEqPmGu
— Tim Cook (@tim_cook) September 12, 2023
The ad has gone viral on X with over 20 million views and users are praising Apple’s creativity. Here are some of the responses:
This was an amusing moment in today’s presentation 😂 Octavia Spencer is awesome! 👏
— Josh Long (the JoshMeister) (@theJoshMeister) September 12, 2023
As always, Apple nails the message and, more importantly, the execution. Well done @tim_cook
— Jason Crites (@jasoncrites) September 13, 2023
a truly incredible example of impactful and creative storytelling
— Tony Bodega (@TonysDeli_) September 13, 2023
What are your views on this ad?