Bajaj Allianz General Insurance has released its new campaign with a film titled- Kum Padega! And it is exactly what needs to be seen by the audience.
The aim of this campaign is to make people understand the importance of choosing an adequate sum insured amount for their Health Insurance policies.
The brand has effectively communicated the significance of selecting the appropriate sum insured amount while purchasing health insurance policies by showcasing relatable scenarios from daily life. By highlighting the importance of choosing the right size, amount, quantity, and number in everyday situations, the message encourages audiences to consider the same level of careful consideration when choosing their insurance coverage. Overall, the campaign successfully conveys the critical role that the sum insured amount plays in ensuring comprehensive and adequate health coverage. As a part of this campaign, the brand has launched a video that features different daily life incidents which lead to discomfort because of not selecting adequate items.
The first incident in the videos involves a typical guy-meets-girl moment. The girl feels cold and the guy in a bid to make her comfortable takes a jacket out of his bag. Surprisingly, the size of the jacket is very small for the girl to wear.
Similarly, the second incident shows a lady who after cleaning her car, tries to put on a cover and gets disappointed as the size of the cover is not enough.
In another incident, a loving father gifts a cricket set to his son whose excitement quickly turns into sadness seeing the small size of this new cricket set.
Watch the film here:
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These incidents showcase how people use absurdly small things in everyday life, and then experience resultant discomfort because of such decisions.
All in all, the campaign smartly encourages the audience to pick the right sum insured amount while buying an insurance plan for themselves and their families.
Mr. Vikram Bhayana, Head of Marketing, Bajaj Allianz General Insurance says, “Medical inflation and rising health concerns are a reality that we are all privy to. A pertinent issue is the lack of adequate coverage that customers opt for in their health insurance policies which is what we aim to establish with our new #KumPadega campaign but with humour. The objective of this campaign is to reinforce that every Indian must not only have a health insurance policy but at the same time must have an adequate sum insured so that they and their family members have access to quality medical care and have an opportunity to live a dignified life.”
Manika Juneja, Managing Partner- Dentsu Creative added, “Health insurance is crucial during crises, providing a lifeline for families. Rising medical costs make it essential to have sufficient coverage to avoid financial insecurity. This campaign highlights the need to protect both health and financial well-being by choosing the right plan and promoting peace of mind for everyone.”