At the beginning of this year, Barbeque Nation maintained an only-dine in reputation. Known for its massive chain for buffet lunches and dinner, it was unlikely to see this brand start online delivery. However, understanding the second wave pandemic in India, it seems that they shifted their model entirely which led to a spike in their sales rapidly.
By 24th May 2021, Barbeque Nation was able to secure a profit worth Rs. 6.1 crore. In comparison to 2020, it had accounted for a loss of nearly Rs. 27 crores. All in all, the brand witnessed a 19% profit in a year. So how has the company managed to earn profits despite the lockdown?
Investing in Digital Platforms
The Barbeque Nation Hospitality community is well-known around India. They had managed to attract new customers and retaining their loyal ones before and after the pandemic last year. By promoting the brand on their dedicated digital platforms, they managed to attain a revenue of 24.7% and have expanded their delivery service by 6 times, since last year.
Launch of Barbeque in a Box
Owing to the pandemic, Barbeque Nation launched a new product called ‘Barbeque in a Box’ which featured popular items for customers in vegetarian and non-vegetarian options. It is available on delivery service apps as well as their own online application.
This gives customers the whole buffet experience from the vicinity of their homes.
Focus on Online Deliveries
Barbeque Nation will continue to service online deliveries for its customers in addition to reopening their outlets post the lockdown.
They are expected to double their profits by the end of 2022.
Source: Live Mint