Football is the most loved sports game in the world and its popularity is increasing in India with each passing year. FIFA World Cup is seen as one of the world’s most viewed tournaments and FIFA 2018 has already started to break viewership records of this year.
Just like IPL, FIFA holds big value to sponsors as companies have the chances of attracting the maximum audience during such big events. National, as well as International brands, are using this opportunity very well by launching creative campaigns involving the interest of Football. Below are some of the best creatives from popular brands which show that moment marketing is still alive and brings best results for the marketers.
Also Read: Entertainment Or Sports: What Makes IPL More Valuable For Brands?
1. Adidas
Adidas has associated with world’s biggest footballing nations and athletes and using their popularity in the most productive ways.
2. Budweiser
3. Uber Eats
With Italy not qualifing for the first time in 60 years, Andrea Pirlo is not playing football but for Uber Eats he changed his mind thanks to McDelivery for this.
4. Vivo
Go on & #PassTheSwag 💃🏻 this 2018 #FIFA #WorldCup with the 1 dance to unite football & music fans everywhere. Let’s make amazing moments as we #PassTheSwag around the world at #VivoSuperTime #OfficialSongPerformance by @NickyJamPR Will Smith @strefie & @diplo at the Final! 🙋 pic.twitter.com/yxYI78VKAk
— Vivo India (@Vivo_India) June 12, 2018
5. McDonalds
McDonalds has been partnering with FIFA since a very long time now. With the new ‘Share a coke’ campaign, McDonalds made it’s followers to share a picture or video of the cup with name of favourite team through #ShoutShareYOURTEAM and #Sweepstake hashtag.
IT’S KICK-OFF TIME for the McDonald’s Shout & Share a Coke FIFA World Cup™ Sweepstakes! You could WIN a trip to the FIFA World Cup™ to witness all the soccer action, or 1000s of other incredible prizes. Get to a McDonald’s & start playing now! pic.twitter.com/DqdavNqoSw
— McDonald's (@McDonalds) June 4, 2018
6. Kia Motors India
KIA Motors wants its target audience to feel its presence in the country. Being the global sponsor of FIFA 2018, it launched the #KiaOMBC campaign and made Indian football captain to select some kids.
We know a couple of little champs who have the skills of the Footballer? Do you have the skill of the game? #KiaOMBC #KiaInIndia #FIFA2018 pic.twitter.com/QYgAKFMOrg
— Kia Motors India (@KiaMotorsIN) June 10, 2018
7. Sony Liv
Sony LIV has launched #SingForFootball campaigns inviting users to compose their music for the football World Cup and win 1 lakh rupees cash.
Dribble with your voice, pass on the mic, shoot your original because the goal is to win the #SingForFootball Contest. https://t.co/wr3SjIYUty #WorldCup #Fifa #FifasBack #FifaNights #KICKassSinging #FootballSinger #SonyLIV pic.twitter.com/mfwtRaxirf
— SonyLIV (@SonyLIV) June 11, 2018
8. HDFC Bank
HDFC bank has launched #GoForGoals campaign and giving its customers reasons to travel Russia during the football World Cup.
Ready to tick off Russia from your bucket list? Here's our guide to help you with your itinerary. Don’t forget to take along an HDFC Bank ForexPlus Card. #GoForGoals. Visit https://t.co/ae2U1yDFEa for more. pic.twitter.com/4B6Pe63R3L
— HDFC Bank (@HDFC_Bank) June 13, 2018
9. Xiaomi
Xiaomi has launched #RaiseTheCup on digital platforms and has made users to post a picture or video raising the cup on Instagram and Twitter with hashtags #RaiseTheCup and #Xiaomi. Xiaomi has pledged to donate $0.25 (upto $150,000) for each post.
#RaiseTheCup to do good beyond the game. 1. Send us a pic of you raising a cup. 2. Add #RaiseTheCup and #Xiaomi. 3. Tag 3 friends. 4. Share on Twitter or Instagram. 5. We donate money to @BeyondSport. For details go here…www.facebook.com/xiaomiglobal pic.twitter.com/k8OFNYBklM
— Mi (@xiaomi) June 14, 2018
10. Vodafone India
Vodafone has launched ‘Get-Set-Goal’ campaign on MyVodafone app wit its iconic Zoozoos. With every recharge through the app, there is a chance to win an iPad daily and travel vouchers worth 1 lakh rupees.
Recharging your phone or paying your phone bill can now help you win big. We are #HappyToHelp every football fan score an iPad every day. Play Get-Set-Goal on #MyVodafoneApp and stand a chance to win. T&C apply. https://t.co/NhudlbcouF pic.twitter.com/QtdnIAOEIX
— Vodafone India (@VodafoneIN) June 12, 2018
