There are many startups that choose to go ahead and try to deal with Google Ads on their own. But unfortunately, if a person or a team is not familiar with Google Ads bidding options, targeting methods, and various advertising campaign types, these startups are much more likely to lose money and time than to earn some.
Working with Google Ads is crucial, especially if you run an online business. Otherwise, how will you make your business visible if you are not on the most searched platform like Google Search? Of course, it is not enough to just create a Google Ads account and add a few keywords – you will need a proper strategy to outstand the growing competition.
To help you out with an effective strategy, you can use free Google advertising tools, and in order to boost Google Ads performance even more, go ahead and check out the list of tips that we have prepared for you.
Tip #1: Start With Your Goals
Before you start improving your campaign or start building a new advertising campaign from scratch on Google Ads, it is highly recommended that you begin your journey of success by setting your goals.
More to it, Google Ads has many different options for advertising; therefore, if you do not have a certain goal in your mind, it will be difficult to choose the best tools and options. For example, you could choose from the simplest text ads to video ads on YouTube – both of these methods are effective if you know your main goal.
So first of all, sit down and write down the goals of your business itself. Do you want to grow brand awareness, increase the amount of traffic to your website, or promote a new product or service? Once you decide on what your main goal is, it will be much easier to pick tools and options to achieve this goal.
Tip #2: Make Sure to Make a Good Impression
The first impression is something you only get one chance to make, and at most times, it may be very important. And now, when there is the possibility to add even more information on Google Ads than ever before, the first impression is a factor each brand needs to work on. If your ad does not catch the potential customer’s attention for the first time, it most likely won’t catch it on the second and third time as well.
And with all of the additional information that Google is giving you the change to add to your ads, there is no reason to not promote different categories and segments of your business – this may help convince the doubting target audience that is still looking around and not sure if they will purchase the product or service that they are looking for.
Google Ads now have 3 headlines, display URLs that are perfect for a call to action advertising campaigns, and 2 descriptions – more than enough to make a clear and strong first impression. And as there are always some changes going on on Google Ads, not all of your competitors will be using all of these features – therefore, you should hurry up to take advantage of it.
Tip #3: Update Your Landing Pages
Make sure you constantly check if your landing pages are up to date – because you never know, the page could have been removed, changed, or a product that had a link from one or more advert on Google is hidden because it is out of stock.
First of all, if an ad that you create on Google Ads doesn’t match with the landing page’s topic and if the landing page does not have quality content – your Quality Score will drop, which is very important for a good Google Search position. But secondly, if the landing page is deleted or redirected, Google will simply disapprove and remove your ad.
Tip #4: Link Google Ads to Google Analytics
If you are constantly working with new strategies and pay-per-click advertising campaigns on Google Ads, this may seem like nothing new. But if you don’t, then there are some important factors to have in mind when linking these two accounts.
The most important metrics that help you determine how successful your ad campaigns are Pages Per Session, Bounce Rate, and Average Session Duration. Unfortunately, these are not automatically transferred when you link the Google Ads and Google Analytics accounts. So you will have to import these by hand. Otherwise, you will be losing some important metrics.