Valentine’s Day comes with a great chance for brands to connect with their customers by sharing the spirit of love, inclusiveness, and overall appreciation. Coming with a fresh concept for this Valentine’s season, Big Bazaar – one of India’s leading hypermarket chains is promoting inclusiveness with #LoveSabKeLiye campaign.

As a part of this campaign, Big Bazaar has created two heartwarming stories that convey deeper meaning of love shared between different individuals.

The first campaign narrates a special bond shared between an old married couple showing how with nothing but love and a little nok-jhok the couple share a timeless bond.

The second campaign features a story with a much deeper message. It showcases a special marriage where the wife is hearing and speech impaired. The video beautifully shows how the husband plans a sweet surprise to celebrate Valentine’s Day with his wife.

What makes this campaign special

Unlike most Valentine’s Day campaigns, Big Bazaar has not narrowed the love season for a particular audience. With #LoveSabKeLiye, as the name suggests, the brand wants to convey that from young, elders to specially-abled, everyone has a love story.

Such campaigns must reach maximum people and for that, Big Bazzar digitally shared real-life stories of couples where either one or both couples have a disability.

Not only this, Big Bazaar has organized a Love Walkathon that will be held 15th February with over 10,000 young elders and persons with disabilities to participate. Also, on the weekend of Valentine’s Day (14th-16th Feb), Big Bazaar stores will be giving exciting discounts and gifting offers to ensure that customers can celebrate the occasion in the best possible ways.