Just a few days after iOS 12 launch at WWDC event in San Jose, California, A blockchain startup named Shift has alleged Apple for copying the logo design of its Shortcuts app in iOS 12. Shift is accusing Apple of “unauthorized use” of their logo and is demanding $200k in compensation.
Also Read: Levi Strauss Sues LVMH’s Kenzo Over Similar Jeans Pocket Tab
“It’s mind-blowing that Apple, the firm with the biggest cash pile in history, the firm that is so design-oriented, had to copy our logo,” a Shift spokesperson said adding that Apple “can keep the logo if they reimburse us for a new one.” Shift is a tech company which uses blockchain technology to create websites.
This incident has started a debate in the online community; some are supporting Apple by saying that it is not copied while others are showing their anger against the iPhone maker.
Shift (?) has sent a cease and desist letter to Apple claiming the company stole its logo and is asking for $200K to rebrand.
I mean, I see similarities but don’t see this as theft. pic.twitter.com/CE8kNgEX7s
— Jason Cipriani (@MrCippy) June 6, 2018
If you look at the designs carefully, the colors and shapes seem to resemble each other but Apple’s Shortcuts logo has curved edges and the inverted color grade, as opposed to Shift’s hard-edged squares.
Apple has not responded to this claim yet as this might be nothing more than a publicity stunt by Shift to get popular.