Samsung and Apple have been involved in brand war campaigns for as long as we can remember. Their rivalry has been iconic and one which is always rife at every discussion. Recently, Samsung launched a new campaign that promotes its Galaxy S21 Ultra while mocking Iphone’s 12 Pro Max. The campaign, “Your phone upgrade shouldn’t be a downgrade.” has already managed to turn eyeballs and is power-packed with three videos mocking the rival brand.
The ads majorly focus on the camera quality that Samsung offers in its most recent model. iPhone, known for its camera quality has been mocked in the videos wherein there is a clear demarcation between what Samsung offers as opposed to iPhone.
The first ad talks about the 100x Space Zoom in the new Galaxy S21 Ultra compared to that of the iPhone 12 Pro Max which only offers a 12x digital zoom. In the video, the comparison has been made with that of the Moon shoot, one which is a classic debate as to why can a camera not capture it very well.
The second ad is on Samsung’s 108MP main sensor over iPhone’s 12MP lens. Using the photo of a hamburger, Samsung zooms in to show the detailing that the Galaxy S21 Ultra has to offer over the iPhone 12 Pro Max. The shot appears to be a lot more detailed and one can see the finer aspects of a photo.
Finally, the last video focuses on the new feature that Samsung has launched. The feature allows you to take videos and photos, both at once. Its Single Take feature over iPhone’s Live Photo is the newest hit in the technology that Samsung has to offer to its potential consumers. With the single-take feature, a Galaxy S21 Ultra user can capture at least 14 types of photos and videos from within 3 to 10 seconds of capture time, while iPhone’s Live Photo only records three seconds of video of any picture. This has definitely given them the edge over Apple in terms of the technology in capturing images.
The iconic brand rivalry has been elevated to a new front with Samsung’s launch of the ads. The ads, launched on Youtube have been gaining a lot of traction from the consumers. Samsung has cleverly pitched the idea of an upgrade not being a downgrade by directly addressing the competitor in its advertisements. One of the most iconic brand wars campaigns to be launched so far, one is waiting with baited breathe to know how will Apple answer to Samsung’s Galaxy S21 Ultra campaign.