Emojis have become an important part of online conversations that we do today, they help us to express our emotions. EMojis have gained popularity as they are easy to use and can say things that are not easy to express through texting. Since 2014, 17th July is celebrated as the World Emoji Day every year and brands took the benefit of this occasion to connect with their audience through creative posts on social media. Emojis are now also being used by companies across the globe to make fans feel relatable with the ideology of the brand. Here’s how brands celebrated #WorldEmojiDay 2018 with the help of social media:

1. McDonald’s

We're bringing you a fun contest in honour of #WorldEmojiDay. We have 4 questions lined up for you. All you have to do is guess the correct McDonald's product name and write your answer below to win exciting vouchers! #ContestAlert Question 1 below 😁 pic.twitter.com/c9mq6QIiOD

— McDonald's India (@mcdonaldsindia) July 17, 2018

Here's question number 2 which is little tricky. Can you guess this refreshing McCafe drink's name? #WorldEmojiDay #ContestAlert pic.twitter.com/u696Llomq1

— McDonald's India (@mcdonaldsindia) July 17, 2018

2. Dunkin’ Donuts

the only thing we like more than emojis….donuts. #WorldEmojiDay 🌎🤗🍩 pic.twitter.com/fWnnMKU8ew

— Dunkin' Donuts (@dunkindonuts) July 17, 2018

3. Zee TV

It’s #WorldEmojiDay and we have a challenge for you. ⚡️
Guess the Zee TV show from their emoji story in the image and share your version with us! pic.twitter.com/OQpcBzWtnV

— Zee TV (@ZeeTV) July 17, 2018

4. FreeCharge

Emoji’s are pretty cool, but do you know what’s cooler? That’s right, Freecharge cashback! Comment below what you do when you receive Freecharge cashback using ONLY EMOJIS and 5 lucky winners could win ₹200 cashback! #WorldEmojiDay pic.twitter.com/qXGyqQIzVA

— FreeCharge (@FreeCharge) July 17, 2018

Reliance Jio

There is always more to an Emoji than you can see. Happy #WorldEmojiDay #WithLoveFromJio pic.twitter.com/cbVInJ1vi4

— Reliance Jio (@reliancejio) July 17, 2018

6. Flipkart

We’re all about those happy deliveries this #WorldEmojiDay! pic.twitter.com/sbwxkLaImW

— Flipkart (@Flipkart) July 17, 2018

7. Fevikwik

Which item have you fixed with Fevikwik? Tell us with an emoji! #WorldEmojiDay #EmojiDay pic.twitter.com/vpcvvdrI02

— Fevikwik (@Fevikwik_tweets) July 17, 2018

8. Frooti

Screenshot the emoji that best describes your juicy feelings for Frooti and share it in the comments below! #WorldEmojiDay pic.twitter.com/hC0U2qnCEm

— Mango Frooti (@Frooti) July 17, 2018

9. BBLUNT

It's all about the smooth finish. Guess the product we're talking about with these emojis.
[Hint: Head over to https://t.co/XDZQgaU9z8 to find out.] #WorldEmojiDay pic.twitter.com/pKyJgJRcMc

— BBLUNT (@bbluntindia) July 17, 2018

10. SunRisers Hyderabad

Happy #WorldEmojiDay. 😛😳😬😐 pic.twitter.com/gvBs3N7730

— SunRisers Hyderabad (@SunRisers) July 17, 2018

11. Titan Watches India

#ContestAlert
It's #WorldEmojiDay and we have something exciting! Guess this popular 'Bollywood dialogue', tagging #titanwatchesindia. One lucky winner stands a chance to win some cool surprises. 🎁#worldemojiday #titanwatches #contests pic.twitter.com/keUUB4qv9o

— Titan Watches India (@titanwatches) July 17, 2018

12. StarPlus

SSO is charming and suave but what emoji would describe him perfectly? #WorldEmojiDay #Ishqbaaaz pic.twitter.com/qR4vOBF4Vo

— StarPlus (@StarPlus) July 17, 2018

13. Skybags

#Contest #WorldEmojiDay
We're doubling your chance to win a stylish backpack from Skybags! Can you decode the name of this movie starring @Varun_Dvn? pic.twitter.com/qVEpnbuZPF

— Skybags (@InSkybags) July 17, 2018

14. Honda Racing F1

One day… #WorldEmojiDay #Goals pic.twitter.com/KhmW4N9976

— Honda Racing F1 (@HondaRacingF1) July 17, 2018

15. Viacom18 Motion

Here's the 2nd question from the #WorldEmojiDay contest. Guess all the 3 films from the emoji correctly and stand a chance to win some amazing Viacom18 Motion Pictures goodies.
T&C Apply https://t.co/xuyPbBFdR3#emoji #emojiday #worldemojiday #films #movies #bollywood #contest pic.twitter.com/ORNigIHkL5

— Viacom18 Movies (@Viacom18Movies) July 17, 2018