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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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    • All
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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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Home Moment Marketing

Brands Reminded Social Media Audience About The Last Day Of Filing ITR With Creative Posts

With clever and relatable creatives, brands teamed up with individuals to tackle the July 31 income tax deadline.

Priyanka Kesarwani by Priyanka Kesarwani
July 31, 2023
in Moment Marketing
A A

Tax season can be stressful, but it doesn’t mean it has to be dull!

It’s that time of the year again when the tension is high, the calculators are buzzing, and the paperwork is piling up! Yes, it’s the last day of filing income tax returns. As the clock ticks down to the last day of filing Income Tax Returns, brands have taken the opportunity to inject some humor and creativity into the process.

From witty memes to amazing creatives, let’s have a look at how brands took an engaging approach to remind social media audiences about this important date.

1. Zomato

just an appreciation tweet for all the CAs who spent their weekend filing ITRs for friends and family – with 0 expectations of a treat 😋

— zomato (@zomato) July 31, 2023

2. Swiggy Instamart

Now that we have your attention, just know today is the last day of filling ITR pic.twitter.com/KvFCfC62oa

— Swiggy Instamart (@SwiggyInstamart) July 31, 2023

3. Shaadi.com

Me to my CA 364 days a year:
Tera mera Rishita hai kaisa? 👀

Me to my CA today:
Tum hi ho, ab tum hi ho 🥹#ITR #ITRDueDate #IncomeTaxReturn

— Shaadi.com (@ShaadiDotCom) July 31, 2023

4. Fevicol

Is there a way to declare an investment in BONDS while filing ITR?
Asking for a friend :p#ITRFiling #FevicolKaJod #MazbootJod

— Fevicol (@StuckByFevicol) July 29, 2023

5. Swiggy

today’s essentials pic.twitter.com/lIa8MGf6Vx

— Swiggy (@Swiggy) July 31, 2023

6. Ixigo

Me still filing my ITR on 31st July 11:59pm 🤓 pic.twitter.com/6pyfMz0otq

— ixigo (@ixigo) July 28, 2023

7. Snapdeal

ITR- INDU, TOP RETURN karo! #IncomeTaxReturn #ITRFiling #ITR #Mondaymotivativation #Monday #Mondayvibes #MondayMood #mondaythoughts #Jawan

— Snapdeal (@snapdeal) July 31, 2023

8. Ajio

kuch nahi guys, just filing my ITR ✨ pic.twitter.com/YBlR2Hfecn

— AJIO (@AJIOLife) July 31, 2023

9. Dunzo

This weekend is all about ITR weekend 🥲 pic.twitter.com/1npWm7VqSd

— Dunzo (@DunzoIt) July 28, 2023

10. Clear Tax

Deadline ke pehle tax file karo taaki chaar logon ke saath Half CA dekh sako#deadlineiscoming #RelaxKaroCleartaxKaro #HalfCA @amazonmini

— Clear from ClearTax (@ClearfromCT) July 28, 2023

11. Zee5

Kisi ka income, kisi aur ka tax 😢#ZEE5India #KisiKaBhaiKisiKiJaan #IncomeTaxReturn pic.twitter.com/kI7zAWYWrP

— ZEE5 (@ZEE5India) July 31, 2023

If you think we missed out on any brand’s posts around ITR, comment down below!

Also Read: Here’s How Brands Celebrated World Emoji Day 2023

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Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

Mother Dairy Eyes Rs 24,000 Crore Revenue In FY27, Plans Expansion Beyond Core Markets

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