The South Indian film industry has gained popularity like no other in just a matter of time. The South Industry has single-handedly taken over Hindi film Industry’s box office collection.

While the Hindi Film industry has been delivering back-to-back flops, movies from down south are not just doing well nationally but are also gaining tremendous popularity internationally.

The recent Oscar Awards was one of the proudest moments for India as SS Rajamouli’s RRR song ‘Natu Natu’ made history by becoming the first Indian to win an Oscar.

The win is very recent but the popularity of south movies and south actors has been at an all-time high for some time now. This has led many brands to approach some of the most renowned celebs to become the face of their brand.

Here are some of the brands that have leading south Indian actors as their official endorsers.

Rashmika – 7Up

Rashmika – McDonald’s

Vijay Devrakonda – Lux Cozi

Allu Arjun – Red Bus

Ram Charan – Frooti

Samantha Ruth Prabhu – Mamaearth

The popularity of south Indian movies is only going to grow with time. There are many upcoming movies from the industry that have become a buzz way before their release.

With the increased fandom, it is only a matter of time before the Celebs from the south Industry will have many more brands in their kitty to endorse adding up to their already massive net worth.

The Hindi film industry needs to make some serious changes in its content and the way they approach its audience in order to maintain its national leadership and to ensure that upcoming actors do not have a hard time making their mark in the industry.