Netflix India’s love for Radhika Apte has become a national issue now and everyone seems to be enjoying the memes that are getting viral. Brands have joined the league of viral marketing and are making posts that help them to engage users on social media due to creative content. Let’s have a look how brands are making sure the trend remains omnipresent on social media.
Zomato was the first one to play with words and this post caught a lot of attention. Users love how Paneer has been compared to Radhika Apte.
1. Zomato
And you thought only Radhika is versatile 😜 pic.twitter.com/nqfHikbeeU
— Zomato India (@ZomatoIN) August 29, 2018
Zomato even got a better reply from Netflix on this:
Well, she is everywhere. pic.twitter.com/XcEw0OjtHf
— Netflix India (@NetflixIndia) August 29, 2018
Seeing the response Zomato India got froom Netflix, other brands also joined the party and made similar content to advertise their products and services.
2. CEAT
To watch this film, kindly visit the roads of India during any time of day. #MahapurushsAreOmnipresent #Radflix #Netflix #RoadSafetyAptHai pic.twitter.com/qpPK4lX4hD
— CEAT TYRES (@CEATtyres) August 29, 2018
3. Grofers
For the lowest prices on all your household needs, Grofers apt hai. #SuperMrsKaSuperMkt@radhika_apte @NetflixIndia @ZomatoIN @KFC_India 😉 pic.twitter.com/JDRjmSS0JV
— Grofers (@Grofers) August 30, 2018
4. KFC
.@ZomatoIN @NetflixIndia Whatever the craving, KFC chicken apt hai pic.twitter.com/cFdXbSjHyl
— KFC India (@KFC_India) August 30, 2018
5. Reliance Mutual Fund
.@NetflixIndia @ZomatoIN Only if you have the wealth to binge watch and eat whenever you feel like! #WealthSetsYouFree #MutualFundAptHai @amfiIndia pic.twitter.com/91bwE6gxHE
— RELIANCE MUTUAL FUND (@Reliance_MF) August 30, 2018
6. Domino’s India
The APT food for every RAD mood. What are you ordering today?
Order Now: https://t.co/f3uR6gNT70#RadhikaApte pic.twitter.com/bDiS1zphQO— Domino's Pizza India (@dominos_india) August 30, 2018
7. Tata Sky
Tata Sky Services Bhi Apt Hai to entertain you guys. #TaazaTrend pic.twitter.com/qOnOODGSSi
— Tata Sky (@TataSky) August 30, 2018
8. Max Television
Ahem…Did someone say omnipresent? @ZomatoIN @NetflixIndia pic.twitter.com/Vw5iqv7MzQ
— MAX Television (@SonyMAX) August 30, 2018
Also Read: Netflix India Proves Why Being Active On Social Media Is Important For Brands
9. Lifebuoy
Whatever the food #LifebuoyHandwash apt hai pic.twitter.com/IpGcIv9lyz
— Lifebuoy (@lifebuoysoap) August 30, 2018
10. McDowell’s No1
Yaaron ke saath movie nights pe toh yahi chakna apt hai! What do you say, @NetflixIndia ? McDowell's & chill? pic.twitter.com/dOgCC63ID9
— McDowell's No1 (@No1_Yaari) August 31, 2018
11. Dell India
Because some things cannot be missed! 🙌🏻
Binge watch on #Netflix with Dell PCs featuring CinemaColor, CinemaSound and CinemaStream https://t.co/8TniD7Yz93#DellCinema apt hai 💯 pic.twitter.com/1e6riluDa0— Dell India (@Dell_IN) August 31, 2018
12. Internshala
@ZomatoIN @kfc @NetflixIndia For every brand, in every situation, interns apt hai!
P.S. This is also made by an intern!#RadhikaApte #netflixindia #MadOverMarketing #netflix pic.twitter.com/eg46fsIOSR
— Internshala (@Internshala) August 30, 2018
Known for its creative safety messages, even Ahmedabad Police made something that is worth praising.
Watch, Eat and Chill! SAFETY apt hai. Aur hum BEST hai. @ZomatoIN @NetflixIndia @KFC_India #CleanAhmedabad #MaruAmdavad pic.twitter.com/35RZfaqKaX
— Ahmedabad Police (@AhmedabadPolice) August 30, 2018
Which one among all these did you like the most? Do let us know in the comments.
