Our favorite social media app Instagram recently introduced its new dark mode theme on its platform and it didn’t take too long for brands to greet the new feature with their moment marketing skills. 

Not so long ago Instagram had also rolled out its most awaited Instagram music feature in the country and brands could not control their excitement and be seen celebrating and chanting their favorite tunes on social media. 

This is how our favorite brands welcomed the new Instagram dark mode feature- 

1. Durex India 

 

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Light or dark play it by your mood. #InstagramDarkMode

A post shared by Durex India (@durex.india) on Oct 9, 2019 at 6:15am PDT

2. Dell India

 

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A screen so captivating, you’d forget that you’re in the dark. 😉 #DarkMode #DarkModeInstagram #DellIndia #DellCinema #NewFeature #Instagram #InstagramDarkMode

A post shared by Dell India (@dellindia) on Oct 10, 2019 at 3:18am PDT

3. Defocus Studio

 

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Dark isn’t fear anymore. It’s fun. . . #instagramdarkmode #darkmode #defocusstudio #india #bangalore #koramangala #animation #2danimation #3danimation #2d #3d #video #fun #black #colours #creative

A post shared by Defocus studio (@defocusstudio) on Oct 10, 2019 at 12:21am PDT

4. Zomato India

 

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Black coffee lovers unite! ☕

A post shared by Zomato India (@zomatoin) on Oct 9, 2019 at 9:33pm PDT

5. Manforce Condoms

 

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Dark Mode on with Manforce Condoms. #instagramdarkmode #darkmode #darkmodeinsta #instadai #mode #manforcecondoms

A post shared by Manforce Condoms (@manforceindia) on Oct 10, 2019 at 2:42am PDT

6. TrueBasics

 

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When the #darkmode hits, take one tablet of TrueBasics Ultra Omega-3 at bedtime and start your day with a healthy heart, joints, eyes and brain. #TruePotential #instadarkmode #TrueBasics #instagramdarkmode

A post shared by TrueBasics (@truebasics_in) on Oct 10, 2019 at 2:48am PDT

7. Forever 6E

 

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Somethings shine better in #darkmode . #instagramdarkmode #instagramupdate #newfeature

A post shared by Forever 6E (@forever.6e) on Oct 10, 2019 at 3:25am PDT

8. Indigo

 

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Dark mode on 😴 #InstagramDarkMode #NewFeature #instagramupdate #darkmode

A post shared by IndiGo (@indigo.6e) on Oct 9, 2019 at 11:28pm PDT

9. Proburst

 

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Black has always been an ally of all the fitness freaks. Well, thank you #InstagramDarkMode for finally being on the same page. #Proburst #BeFitBePro #DeshKaProtein #TopicalSpot #InstaMoment #momentmarketing

A post shared by Proburst (@pro.burst) on Oct 10, 2019 at 3:21am PDT

10. Masala Cafe

 

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Some things are definitely better in the dark mode! @zomatoin 💁🏻‍♀️ . . . #masalacafe #zomatoin #masalacafeofficial #foodphoto #foodphotography #foodshots #foodphotoshoot #gurgaon #gurgaondiaries #gurugramdiaries #gurugram #foodporn #sushi #foodgasm #foodlover #delhifood #sushilovers #foodforlife #mutton #foodisbae #foodies #foodiesofinstagram #instagramdarkmode #foodstagram #instadarkmode #darkmode #oreoshake

A post shared by Masala Cafe (@masalacafeofficial) on Oct 9, 2019 at 11:54pm PDT

11. Holiday Inn Resort Kolkata

 

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For the love of dark and sweet cravings 🍩 ! . #InstagramDarkMode #HolidayInnResortKolkataNH6 #Food #Donuts #FoodLovers #SocialMediaTrends #MomentMarketing #OpeningSoon

A post shared by Holiday Inn Resort Kolkata NH6 (@holidayinnresortkolkatanh6) on Oct 10, 2019 at 1:32am PDT

12. SugarBox

 

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Get out from the #darkmode of uninterrupted entertainment by syncing your phone to SugarBox and enjoy seamless streaming of your favourite shows on Zee5. #trendingformat #InstagramDarkMode

A post shared by SugarBox (@sugarboxnetworks) on Oct 10, 2019 at 12:53am PDT

13. Hotstar

 

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Hotstar for who you are. #instagramdarkmode #newfeature #instagramupdate #darkmode

A post shared by Hotstar Canada (@hotstarcanada) on Oct 10, 2019 at 12:26am PDT

14. GetKrrackin

 

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Dark or light, always keep snacking 😍 @getkrrackin #instagramdarkmode . . @officialsocialsamosa @socialpanga #Getkrrackin #momentmarketing #socialsamosa #mindmarketing #trending #darkmode #itsgoodtogonuts #socialpanga #trendingformat #socialmediamarketing #foodie #foodagram

A post shared by GetKrrackin (@getkrrackin) on Oct 9, 2019 at 10:26pm PDT

15. Miraj Cinemas

 

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We had #DarkMode mode before it was a trend. Come enjoy the cinema with dark mode at Miraj Cinemas. #TrendingFormat #InstagramDarkMode @officialsocialsamosa

A post shared by Miraj Cinemas (@mirajcinemas) on Oct 10, 2019 at 2:14am PDT