Burger King knows how to stand unique in social media marketing as the brand always comes up with new ideas for promotion. The fast-food giant recently started liking old tweets from 2009/2010 and this confused a lot of people and even social marketing experts were clueless about the reason.
The best thing is that aside from the years, there was no relation between the topics of these tweets. For example, Burger King favorited a shoutout from American esports organization 100 Thieves’ founder, Matthew Haag, about him reaching 10,000 YouTube subscribers, and then liked a few random tweets from YouTuber Casey Neistat.
why is Burger King liking my 8 year old tweets? pic.twitter.com/q8xL1S23NG
— Casey Neistat (@CaseyNeistat) January 24, 2019
Why did Burger King just fav this tweet from 2010? pic.twitter.com/IeGB9Dph54
— 18 (@KREAYSHAWN) January 23, 2019
why is Burger King liking tweets from 10 years ago pic.twitter.com/PP1TFQoyIZ
— :3 (@lequanca) January 23, 2019
Wait why is Burger King going through my tweets from 2010 pic.twitter.com/KblSOz5uFL
— Brant Daugherty (@brantdaugherty) January 23, 2019
Soon, Burger King revealed the reason and it was a big marketing stunt as the brand is all set to bring back their Funnel Fries, which was introduced in 2009 and discontinued in 2010. Genius! isn’t it?
Media houses reported this marketing move and it seems like Burger King had an idea about this. Without spending any money, this clever strategy helped them reach millions of people and gain new fans. Some influencers even made videos about the whole thing. Some videos have millions of views
This proves that you don’t need to spend a high amount of money on social media marketing. if you an idea that can raise curiosity, it can do wonders.