According to an estimate, Indian today has around 440 million Millennial and they make for nearly half of the working population. A report also suggests that Millennials in India will be spending $330 billion annually by 2020. India is all set to become the youngest country in the world. This annual spend also indicates that this generation has big spending power and with rapid digitalization, online shopping is one area where the Millennials spend a lot of money. More and more brands are trying to hook this generation.
A report claims that 47% of these Millennials prefer shopping online and they are characterized by their regular use of internet on mobiles and their search for pocket-friendly deals.
Monthly, a millennial spends 23 percent of his/her expense on personal grooming and discretionary/lifestyle products.
Keeping up with these trends and the current needs of the Millennials, Graphene Campus Connect has launched an app named Campus Bazaar. The app acts as an agent between customers and the brands and is very user-friendly.
Explaining how the app works, Amol Mohandas, Executive Vice President, Graphene Media, said, “Most online shopping brands put their products on sale seasonally and at their own desired rates. Campus Bazaar helps millennials get the best deals from brands that they want and not the deals that are pushed on to them. Consumers get the best offers from brands on the basis of demand aggregation.”
Campus Bazaar specifically targets young millennials such as college students since they are a critical market for online shopping.
According to the company, some of the popular product categories on the app are electronics (mobile phones, mobile phone accessories, laptops, computer peripherals); scientific calculators; lifestyle products (clothing, bags, shoes, accessories); entertainment (events, movies, concerts, gigs), gifting (teddy bears, gift cards, chocolates, flowers, cakes), bikes, helmets, bicycles, etc.
Graphene Campus Connect, a subsidiary of Graphene Media, is an audience company connecting millennials to brands powered by cutting-edge mediatech solutions. It operates in two verticals– Million Minds and Campus Connect– that revolve around knowledge and audience insights and engagement respectively. With an outreach of more than 2,000 campuses and 6 million students across 90 cities, Graphene Campus Connect has its feet firmly set in the youth ecosystem.