The Blink Economy: Why Attention Has Become India’s Most Contested Commodity
It usually begins as a harmless swipe. You pick up your phone to check one message,...
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Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements
This fortnight, social media platforms have introduced updates aimed at making content creation more efficient, improving...
Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report
WPP India and Meta have launched a new CPAS (Collaborative Performance Advertising Solutions) Playbook that has...
Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power
When audiences worldwide prepared for the final season, Stranger Things Season 5 responded with a sophisticated...
MRSI Adopts ICC/ESOMAR 2025 Code, Tightens Ethics For An AI-driven Insights Industry
The Market Research Society of India (MRSI) has announced the adoption of the ICC/ESOMAR International Code...
India D2C Brands See 58% Gross Merchandise Volume Jump Over Black Friday–Cyber Monday Weekend: GoKwik
There is a clear shift in the way India’s small towns, or Bharat, shop even as...
Working Will Be Optional In 10-15 Years: Elon Musk On Why AI Is About to Rewrite Humanity
When Elon Musk joined Nikhil Kamath on People by WTF, the conversation quickly shifted from a...
Turns Out ‘Black Friday’ Is India’s New Obsession – Brands Made Sure Of It
If your inbox looks like it’s been hit by a digital tsunami screaming “BLACK FRIDAY SALE!!!”,...
When Advertising Giants Collide: Inside Omnicom’s Acquisition Of IPG
If there was ever a moment that made the global advertising community collectively raise an eyebrow,...
Here’s How ‘The Family Man Season 3’ Turned Integrations & Interactions Into Marketing Triumphs
When India said “notifications, newsfeeds and non-stop scrolling,” The Family Man Season 3 said “missions, moments...
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