There is a growing trend on social media where individuals who create content on specific niches such as food, fashion, and tech, are popularly termed as “influencers.” However, a new category of influencers, known as “cleanfluencers,” has emerged and is becoming increasingly popular on social media.
Who Are Cleanfluencers?
“Cleanfluencers” have a deep interest in cleaning stuff and share their expertise with their followers by demonstrating their cleaning techniques and providing useful cleaning advice.
It’s a fact that some individuals are more proficient at keeping things organized and clean than others. There’s a correlation between maintaining cleanliness and feeling proud of one’s achievements. The rise of cleanfluencers on social media has encouraged people to take pride in cleanliness.
These influencers aim to motivate those who are less organized to adopt a flawless order in their lives and surroundings. They demonstrate their expertise and enthusiasm for removing stains in the hopes of inspiring others.
Here are the some of the most famous Cleanfluencers:
1. Auri Katariina
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Having a total of 2.6M followers on Instagram, Katariina has published 345 posts. She thinks that people who live in squalor are typically sad or have mental illnesses. She identifies this condition since she has experienced depression herself. Many have praised her work in the comments sections of her films, stating that watching her videos have helped them deal with their challenges.
2. Ann Russell (Abbi)
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With two million followers, Abbi, popularly known as “clean with Abbi,” is another popular cleanfluencer. She claims that cleaning is therapeutic and helps her unwind.
She believes that teaching people how to properly clean is extremely important. People feel accomplished and in charge of their personal life, according to her, by washing, matching, and storing their socks.
3. Sophie Hinchliffe
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Sophie Hinchliffe, known as “Mrs Hinch”, is a highly successful cleanfluencer in the UK. She used to work part-time as a hairdresser in Maldon, Essex, but in 2017, she started an Instagram account where she shared cleaning and decorating tips from her new home. She now has 4.6 million Instagram followers and refers them her “Hinch army”. She has published five books and even writes children’s fiction.
4. Brandon Pleshek
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Brandon initially started creating TikTok videos as a way to have fun and distract himself. However, he now predicts that his TikTok account will soon surpass his family’s business in terms of financial success.
Brandon takes a proactive approach by approaching brands which he already uses, for potential sponsorship opportunities. As cleaning is a product-based industry, he often features these brands in his videos, many of which his family has used for decades. While he did not disclose specific figures, Brandon suggested that he has earned significantly more from brand partnerships than he ever anticipated.
5. Melissa Maker
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Melissa Maker is a cleaning specialist and she offers tips on creating a daily cleaning schedule, practical shortcuts, and organizing and decluttering techniques.
Moreover, Maker’s Clean, a company that provides high-end microfiber products, has been founded by Melissa. She’s just as fun as she is useful, and she even has a song about things you shouldn’t flush down the toilet.
6. Jessica Tull
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A lot of people, especially parents, can identify with Jessica Tull’s journey since she forged her way. As a single mother of three, she first created her YouTube channel 4ย years ago as a solution to supplement her income. Now, she earns six figures yearly by producing a variety of housekeeping tutorials, culinary tips, and follow-me-around vlogs.
Her “Clean With Me” videos were a huge success and continue to receive the most views on her channel, and has 524,000 subscribers. Although she makes no claims of expertise, what interests viewers is her straightforward cleaning style. Instead of trying to educate her subscribers, she lets them observe her while she cleans up the dirt in her own area.
Have you ever heard about these influencers before?
Isn’t this word “CLEANFLUENCERS” sounds interesting? Let us know in the comment section and tell us if you want to become one.
