For years, men and women have been struggling to meet unrealistic body standards to fit in society. But, one thing that can make a difference is the shift in mindset about what you feel about your body. This is something that can change so many things. Especially in this age of social media when we are bombarded with Instagram photos and reels about what an ideal body looks like, it becomes extremely crucial to love every aspect of your physical appearance.
However, the stigma around not having the ‘Perfect Body’ is finally fading away. People have been finding it easier to be happy in their own body type. This is because many brands are spreading awareness to normalize conversations around different body types and how each individual is beautiful in its own way.

Clovia, a leading lingerie brand in India, has decided to join the bandwagon and make a statement of its own.

The latest ad campaign by Clovia celebrates the unbeatable personalities of free-spirited women who are unapologetically in love with themselves. This is Clovia’s first Indian ad for a bra starring the most followed A-lister, Shraddha Kapoor.

The 360-degree campaign ‘Happy is my Superpower’ is all about embracing yourself. In the campaign, Shraddha Kapoor talks about embracing your true self by finding happiness within.

This is the first time that any A-lister is challenging societal perceptions & conventions which restrict women in so many ways.

Talking about her association with Clovia, Shraddha Kapoor has expressed how elated she feels to be working with a brand that wants to spread happiness. She further stated that these have been topics spoken in hush voices before and had been really important to be heard by one and all.

Women have always been expected to be of a specific shape and size to be termed beautiful in society. The ‘criteria’ comes into play when people are looking for the perfect ‘bride’ in marriage. Or even in the entertainment industry, having a standard petite body type has been the basis of selection.

India is one country where you will find people of every color, shape, and size. And that is the beauty of it all. People are coming around to enjoy their whims and their curves no matter their age or gender and that’s the idea we would want to endorse without a doubt.

With the ad, Clovia wants to spread the word of happiness and encourage people to not just be comfortable with their bodies but enjoy them in every way possible.

It is all about taking charge of your own happiness. Whether you are curvy or petite, fair-skinned or dusky, you are beautiful just the way you are.

Recently, many brands have been criticized for not catering to women of different sizes and body types. But with Clovia, the narrative is bound to change.