There is hardly anyone on this planet who hates Irrfan Khan. The whole nation and also people abroad appreciate him for his work and love for the person he is.

On Friday 13 March, he came back to cinema screens with his close-to-heart film Angrezi Medium produced under the production banner Maddock Films. It is the journey of a father and a daughter who wants to go to London for higher studies.

Today, we are looking into the advertising strategy of the movie Angrezi Medium.

Angrezi Medium Movie Marketing Strategy

Like other movies, the producer did not start promoting the movie a year ago from the release date instead focus on creating buzz for a month before the release date. And the Angrezi Movie marketing strategy started with this heart-warming message form Irrfan Khan.

Trailer Release

Two days after Irrfan’s message the production house has launched the trailer. The trailer garnered more than 30M views on YouTube.

Film Characters On Social Media

Movie’s advertising strategy was mostly based on Social Media and advertising took place through the official social media account of Maddock Films.

Champak

https://www.instagram.com/p/B8kz__KJKtX/?utm_source=ig_embed

Gopi Ji

https://www.instagram.com/p/B8p_XxKpOie/?utm_source=ig_embed

Naina

Campaign

https://www.instagram.com/p/B81KgWoJFo8/?utm_source=ig_embed

Brand Collaborations

Leverage Edu

https://www.instagram.com/p/B9RfO1DJGrx/?utm_source=ig_embed

InCred

https://www.instagram.com/p/B9a6MCCJOE_/?utm_source=ig_embed

Special Day Marketing

Valentine’s Day

https://www.instagram.com/p/B8iHp6oJRBj/?utm_source=ig_embed

Women’s Day

https://www.instagram.com/p/B9eFI9SlbQw/?utm_source=ig_embed

Happy Holi

https://www.instagram.com/p/B9icBjJpaJe/?utm_source=ig_embed

Pre Buzz With Kudi Nu Nachne De Song

https://www.instagram.com/p/B9Ol8dElpjv/?utm_source=ig_embed

https://www.instagram.com/p/B9TA_hsp11g/?utm_source=ig_embed

So this was a simple yet effective advertising strategy of the movie Angrezi Medium.