Madison Media has won back the media activities for Marico with a multi-agency pitch. The agency handled Marico till 2018 before it moved to Lodestar UM. To welcome Marico back, Madison has put up hoardings in different parts of Mumbai welcoming the FMCG giant.

Media sources reveal that Madison will handle all media activities of Madison Group from 1 April 2019 onwards. Marico is currently one of India’s leading consumer products groups in the beauty and wellness sector. Check out the hoardings below:

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Koshy George, CMO, Marico, said,

“We look forward to this partnership with Madison Media. The agency brings in an expert team whose creative ideas and approach resonate with our ethos. It is critical to have a team combining creativity, expertise and execution excellence in today’s fragmented media landscape to drive value.”

Vikram Sakhuja, partner and group CEO Madison Media & OOH, said,

“We are absolutely delighted to win back the prestigious Marico account. We are confident that we will be their true business partner and substantially contribute to their growth story. We are happy that Marico evaluated our cutting edge digital expertise and found us as the right fit.”

Such creative initiatives make big names like Madison Media stand out from the crowd. Also, this will help the agency to gain more confidence from their current clients.