Marketers are funny people, all they seek is good results and they can even think beyond countries and borders to get those results. Amul is one of India’s most popular brands and has given many reasons to be proud of. Amul is not only famous for its quality products but also for its smart ways of advertising the brand using current events.
Not only this, in some areas of Assam, thousands of milk farmers are supporting the Afghanistan cricket team because of Amul. No, the farmers are not anti-Indian but, they have started to identify the Afghanistan cricketers as their “own team” because of Amul logo.
The reason behind this is The Gujarat Cooperative Milk Marketing Federation Ltd, which markets Amul products has organized the farmers in Central and Lower Assam districts.
As a result of Amul’s good work, the farmers have started making a good amount of money. Around 75,000 milk farmers in Assam are working with Amul right now.
With India battling a tough game against Afganistan in the ICC Worldcup 2019, Amul became a topic of the talk. Cricket fans noticed Amul’s logo on the shirts of Afganistan cricket team players and praised Amul’s strategy for advertising.
Here are some tweets proving the same:
1.
Because @BCCI charges more to get logo on indian team jersey which many companies can't afford……thats why domestic company get there logo on Team jersey which is affordable..Amul did sensible marketing by getting logo on afganistan jerseys..
— Acropetal 🏝️ (@Shreeni99216490) June 22, 2019
2.
Indian Team – Sponsor – Oppo(Private company, China) – चले तो चाँद तक, नही तो रात तक !
Afgan Team – Sponsor – Amul(Indian, Cooperative Movement) – The Taste of India.#बाप_गुड़_रह_गए_बेटा_शक्कर_हो_गया— SARAL NIGAM (@Saral_Nigam) June 22, 2019
3.
Let's just say neither Kent nor Amul need to spend obnoxious amount of money to get brand traction – they already have that in India. Common sense 101.
— Grouchy Marx (@jack0fnotrade) June 22, 2019
4.
https://twitter.com/chotasanjiv/status/1142447836627292161
5.
Amul's marketing budget is small, and OPPO's unlimited. But it's clever of Amul to get the biggest bang for the buck. https://t.co/03cPwamw9q
— N.Chandramohan (@Moet51) June 22, 2019
What are your thoughts on Amul’s decision to associate with Afghanistan? Share your views in the comments section.
