One thing that makes Zomato different from any other brand in India is its timing of classy posts and replies on Twitter. The food-delivery giant is known for starting its own trends on the micro-blogging sites from time to time. This gives free marketing to Zomato as platforms cover their content giving the company online reach of millions.
What happened recently is a Twitter user tweeted to Zomato about cancelling an order because of sending non-Hindu delivery. “Just cancelled an order on @ZomatoIN they allocated a non hindu rider for my food they said they can’t change rider and can’t refund on cancellation I said you can’t force me to take a delivery I don’t want don’t refund just cancel.” the caption read.
Just cancelled an order on @ZomatoIN they allocated a non hindu rider for my food they said they can't change rider and can't refund on cancellation I said you can't force me to take a delivery I don't want don't refund just cancel
— पं अमित शुक्ल (@NaMo_SARKAAR) July 30, 2019
According to Amit Shukla, he didn’t want his food to be delivered by a non-Hindu person he canceled the order and didn’t even take a refund for it.
Zomato gave an epic reply to him “Food doesn’t have a religion. It is a religion.”
Food doesn’t have a religion. It is a religion. https://t.co/H8P5FlAw6y
— Zomato India (@ZomatoIN) July 31, 2019
And Zomato’s reply to the man has left everyone praises about the brand. Here are some of them:
— 🎋 (@Leonotcaprio) July 31, 2019
भैय्या अब तो बस @ZomatoIN से ही आर्डर होगा जो होगा वो
— चम्पक चाचा ( RADAR वाले ) (@ChaaaChaaaJi) July 31, 2019
My next 5 orders will be from you ❤️
— Khan Saab (@CanadianSaab) July 31, 2019
Thanks for taking this stand, Zomato. Giving in to such idiots would only empower them more.
— Neel Gudka (@neelgudka13) July 31, 2019
What are your views over this? How should brands act on such incidents? Share your views in the comments section.