Business in the modern world is very competitive and companies know the value of every single customer. Every day we read stories about brands providing discounts and amazing offers to attract customers but Amazon India has yet again proved that successful business is not only about selling a product but it is about giving proper service even after selling and receiving the money.

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A customer named Unaiza Pathan had bought diapers for her grandfather as he was bedridden. When she received diapers her grandfather had died and she wanted to return the product as it was of no use to her. Amazon executive listened to the whole thing and agreed to return the diapers and send her cashback even after knowing that diapers are not included in the list of products that can be returned on Amazon. Unaiza felt deeply touched with the gesture and posted on her Facebook account. You can see her post below:

If you can’t read it properly here’s what she wrote: My grandfather had been keeping ill from a couple of months and we had to put him on diapers as he was bedridden. Every 3 weeks I had to place an order for diapers with #amazonindia#. The last one I placed was on 12th of June, which was delivered on the evening of 18th June. Unfortunately, the same evening my grandfather left for his heavenly adobe. Since those diapers were of no more use to us, I decided to return them back. Without knowing that it falls under the category of non-refundable product, I called up the #amazonindia# customer care service number, explained what had happened and that I wanted to return the product. The customer service executive put me on hold for a few minutes, after which he informed me that a refund has been initiated and that we can dispose the product since ours was an exceptional case. I am deeply touched with their kind gesture. I really appreciate the response given to me by #amazonindia# and I look forward to #amazonindia# for online shopping. they truly believe and follow #customerisking#. Thank you for your help #amazonindia#

Amazing! isn’t it? We also feel that such acts from popular companies like Amazon India show that customer is still the king. Other brands should learn from this and keep their focus on solving the problems of customers rather than just aiming for big profits.
What’s your take on this? Do let us know in comments section.