This International Women’s Day, several brands inspired us with some empowering campaigns. For most brands, Women’s Day is an occasion to raise awareness about how women should be treated in society. Because of this common aim, every year we see campaigns urging people to respect women in new ways.

In the race of making this one day special for women, one campaign that caught our attention is ‘No Women’s Day’ campaign from Dabur Mensta. What’s special about this campaign is that it is asking the viewers not to celebrate Women’s Day.

As a part of this campaign, Dabur Mensta has launched a video that beautifully highlights the condition of Indian women in our society and how they should be treated throughout the year. Dabur Mensta, Dabur India’s Ayurvedic product for women’s health, launched a unique and powerful video on Dabur’s social media platforms.

Conceptualised by McCann Health, the video showcases a woman proclaiming how everyone makes women feel good for just one day and don’t give the same respect on the remaining days. Serious issues like sexual harassment, eve-teasing have been talked in this video to remind everyone what Indian women deal with.

Talking about Dabur Mensta, it is Dabur India’s Ayurvedic product specially made for women’s health. Being a women healthcare brand, the idea and the way of conveying the message is very powerful and relates to the ideology of the brand.

What are your thoughts on this? Share your views in the comments section.