The India vs Pakistan match on June 16 is one of the biggest matches of The ICC Cricket World Cup 2019. What makes this match most awaited for the cricket fans is that the two teams don’t play each other outside of ICC tournaments anymore. The scenario is a great opportunity for brands to latch on the excitement and Dabur Red Paste, the No. 1 ayurvedic toothpaste brand in India has launched #Sabkochabajaayenge campaign which is both funny and brand relevant.

As a part of this campaign, Dabur Red Paste has released a video ad that is going viral all across the internet. Let’s read some features that make this advertisement a perfect mix of promotion and a display India’s love for cricket.

Using Moment Marketing in the right way

Moment Marketing has become very popular in recent times. Knowing the popularity of the World Cup and the way cricket is treated in India, Dabur Red Paste has selected the perfect timing for this campaign. Another reason why this campaign brilliant is that- the brand hasn’t tried mocking other teams while praising Indian team.

Engaging content

In this digital age, it is very important for brands to engage with their audience. Dabur has associated their product with Cricket World Cup in a way which looks like a conversation with viewers rather than a promotion. Sabko chaba jaayenge has given Dabur a simple yet fun way to engage with the audience while smartly integrating Dabur Red Paste.

Choosing Manoj Pahwa as ‘Chaubey ji’

In an ad like this, picking Manoj Pahwa in the character of ‘Chaubey ji’ has taken the fun of watching this video to the next level. In the video, ‘Chaubey ji’ is a cricket fan who likes to eat while watching matches. His way to support Indian cricket team is by eating (chabbana) the opposition’s famous foods. By doing this, he feels that it boosts the confidence of Indian players to face tough competitors. No other actor would have done this role better than Manoj sir. Getting excited to watch the full video? You can enjoy it below:

Funny, isn’t it? To summarise this ad for our viewers in short, Dabur Red Paste wants to convey that India is ready to break all the toughest nuts as well as cricket records during this Cricket World Cup.